AC Regional BU_Head of Regional BU Marketing

Company Description

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

Job Description

• Responsible for AC Strategy in the region .

• Works with BU & portfolio team to ensure product gaps in market are filled promptly . Also, to ensure the new product launches meet its volume plans.​

• Ensure business targets on GMs, PCRs, EBIT is delivered through appropriate steering.​

• Plan for future course of business in line with the strategy. Ensures set KPIs are met and constantly optimized​.

• Leads local marketing teams and steers regional marketing team to deliver defined project scope in time and considering budget restrictions. ​

• Reports status to global brand strategy, involves all relevant stakeholders, bring required parties together in case of conflicts.​

• Tracks the successful implementation and execution of the marketing concepts in the ​countries according to REACT framework​.

• Reports success stories as well as deviation to initiate counter measures​.

• Identifies potential conflicts between different stakeholders and parties and ensure efficient and successful resolution​.

• Enables countries for successful marketing implementation​.

• Guides, coaches and develops regional Marketing team members as well as target responsibility for the Local User Journey Marketing Manager (CSO).​

• Establish right pull for the product across relevant channel .

• Represent region's voice in global forums .

Qualifications

Engineer, MBA with 10+ years' experience in the field of trade business and marketing. 

Additional Information

• Good understanding of Marketing ​

• Profound understanding of strategic and conceptual thinking, quick comprehension and ability to think interconnected, ability to keep overview also in stressful situations and with complex topics​

• Ability to align cross-functional teams on common targets and steer efficient execution, build bridges in case of conflict