The Analyst II will develop GTM plans, optimize product engagement, support local offerings, and conduct market research while collaborating across teams.
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Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.
Location - Bengaluru
Qualification - MBA (Marketing & Finance)
Key Responsibilities
- Develop and execute GTM plans for products including pricing, communication, marketing, market assessment and define requirements for products launched in India
- Own and optimize acquisition, engagement, and conversion, leveraging data-driven insights especially during early adopter phases of products
- Support and build business cases for the launch of local offerings as well as India market specific product asks
- Define and track key performance metrics (KPIs) to measure GTM success and product adoption
- Collaborate with cross-functional teams, including marketing, finance, legal, sales, content and tech, to ensure seamless execution of GTM plans
- Conduct market research to understand competitive positioning, user needs, and emerging trends in the market
- Work closely with sales to identify and assess lost opportunities and stitch the story to drive the product roadmap
- Work closely with product and engineering teams to ensure alignment between product development and market needs
- Drive customer insights and feedback loops to refine product offerings and enhance user experience
Key Requirements
- 2-4 years of experience in an B2B SaaS based company, specifically in a product or growth-related role
- Strong understanding of core product management principles
- MBA is good to have, however equivalent experience will also be considered
- Strong understanding of product lifecycle, growth and retention strategies, customer segmentation
- Ability to work in a fast-paced environment and drive projects from ideation to execution
- Excellent communication and stakeholder management skills driving conversations with both C-Suite audiences and Analysts alike
- Familiarity with JIRA and confluence and experience with API based products is a plus
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Top Skills
APIs
Confluence
JIRA
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