Design and produce branded digital and print assets across marketing channels, collaborate with US teams, maintain templates and files, estimate and manage timelines across time zones, ensure visual consistency, apply UI/layout best practices, and continuously learn/advise on marketing tools and trends.
Position: Analyst - SEO/AEO
(3+ years of experience SEO/AEO Content Analysis)
The SEO/AEO Content Analyst supports search optimization across new and existing marketing content. This role ensures structured SEO and emerging AEO implementation, maintains search hygiene, and improves discoverability across traditional search engines and AI-driven platforms through hands-on, execution-focused work.
Key Responsibilities:
Required Qualifications:
Skills & abilities:
Preferred qualifications:
Work relationships & scope:
Work location: Bengaluru, Wipfli India.
(3+ years of experience SEO/AEO Content Analysis)
The SEO/AEO Content Analyst supports search optimization across new and existing marketing content. This role ensures structured SEO and emerging AEO implementation, maintains search hygiene, and improves discoverability across traditional search engines and AI-driven platforms through hands-on, execution-focused work.
Key Responsibilities:
- Execute routine SEO/AEO content audits and implement recommended updates
- Apply on-page SEO and AEO best practices (metadata, headers, internal linking, formatting for featured snippets and AI search, etc.)
- Optimize existing content for improved rankings, featured snippet capture and AI visibility
- Maintain SEO/AEO, templates, documentation and standards
- Execute routine optimizations of existing content for SEO and AEO
- Monitor priority pages and flag performance declines or optimization opportunities
- Analyze performance data from platforms such as Google Search Console, GA4 and third-party SEO tools to identify trends, content gaps and optimization opportunities
- Develop clear, concise SEO/AEO performance reports that translate data into prioritized action steps
- Monitor keyword performance, content decay and AI visibility metrics and recommend adjustments
- Stay current on SEO and AEO developments, including algorithm updates, AI search experiences and content optimization techniques
Required Qualifications:
- Native-level fluency in American English, with strong editing and content-quality instincts
- 3+ years of hands-on experience in SEO, with a strong emphasis on content creation and optimization
- Working knowledge of AEO and a demonstrated curiosity about AI-driven search and answer engines
- Experience using traffic and search tools (e.g., Google Search Console, GA4, Semrush, Ahrefs, Moz or similar)
- Ability to follow established content and SEO strategies while executing independently and accurately
- Experience with long-form B2B content
- Strong understanding of search intent and keyword mapping
- Experience working within established SEO frameworks and workflows
- Demonstrated ability to analyze search performance data and convert insights into practical optimization recommendations
- Experience creating performance reports for non-technical stakeholders
- Familiarity with schema markup and structured data implementation
- Experience tracking featured snippets and AI-generated search results
Skills & abilities:
- Accurate, persistent and dependable
- Exceptionally detail-oriented
- Can meet deadlines and coordinate multiple projects/tasks simultaneously
- Excellent communication and teamwork skills
- Analytical mindset with the ability to translate data into practical content improvements
- Curiosity and adaptability in a rapidly evolving search and AI landscape
- Ability to synthesize large datasets into concise, actionable insights
- Strong pattern recognition skills
- Ability to prioritize optimization opportunities based on impact
- Comfort working with structured processes and documentation
- Ability to work independently with minimal oversight once direction is set
- High tolerance for repetitive but precision-driven work
- Comfort working alongside AI tools to accelerate optimization workflows
- Openness to feedback and continuous process refinement
Preferred qualifications:
- Bachelor's degree in marketing, communications, English, journalism, digital media, data analytics or similar 3+ years of experience
- Experience working with US-based professional services firm
- Experience supporting US-based marketing teams
Work relationships & scope:
- Works with internal stakeholders, such as -
- Content strategists
- Industry marketing leads
- Web team
- Paid media (for keyword alignment)
- Analytics
Work location: Bengaluru, Wipfli India.
Top Skills
Adobe Illustrator
Adobe Premiere
Adobe Xd
After Effects
Aprimo
Canva
Ceros
Figma
Indesign
Microsoft Word
Photoshop
PowerPoint
Wipfli Bengaluru, Karnataka, IND Office
Tower B, 4th Floor, Global Village Tech Park, Mysore Road, Bengaluru, India, 560059
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What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
