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Arista Networks is an industry leader in data-driven, client-to-cloud networking for large data center, campus and routing environments. Arista is a well-established and profitable company with over billion in revenue. Arista’s award-winning platforms, ranging in Ethernet speeds up to 800G bits per second, redefine scalability, agility, and resilience. Arista is a founding member of the Ultra Ethernet consortium. We have shipped over 100 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Arista is committed to open standards, and its products are available worldwide directly and through partners.
At Arista, we value the diversity of thought and perspectives each employee brings. We believe fostering an inclusive environment where individuals from various backgrounds and experiences feel welcome is essential for driving creativity and innovation.
Our commitment to excellence has earned us several prestigious awards, such as the Great Place to Work Survey for Best Engineering Team and Best Company for Diversity, Compensation, and Work-Life Balance. At Arista, we take pride in our track record of success and strive to maintain the highest quality and performance standards in everything we do.
Job DescriptionWho You’ll Work With:
Arista seeks a dynamic and experienced marketing leader to partner with our Sales & Customer Engineering leaders in the Asia Pacific Japan region. The leader will be responsible for and driving our go-to-market strategy, execution of marketing programs and will partner with other GTM leaders on , strategic market analysis and planning to help drive sales initiatives across the region. This individual will enhance brand awareness, generate demand, and support revenue. The ideal candidate will be a metric-driven person that develops programs based on analysis of current market trends, new business drivers and opportunities. They will have a proven track record of working across time zones and cultures, managing a large geography (e.g. ASEAN, ANZ, Japan, Korea, Greater China, India), and excelling in at least two or more of the following areas: digital marketing, product marketing, brand strategy, demand generation, event marketing, and channel marketing.
What You’ll Do:
Regional Strategy Development:
- Analyze, understand and recognize market segments trends across Asia Pacific Japan relevant to Arista’s go-to-market strategy
- Understand key buyer personas and needs so marketing and sales campaigns can be crafted with the appropriate entry mechanisms and/or business justification
- Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives.
- Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities.
- Tailor global campaigns and initiatives to meet the region's unique needs.
Demand Generation:
- Lead efforts to generate leads, nurture prospects, and drive pipeline growth through integrated marketing campaigns.
- Collaborate with sales teams to ensure alignment and measure marketing ROI.
Brand Building:
- Increase brand visibility and reputation through localized brand strategies, PR initiatives, and thought leadership.
- Partner with corporate teams to adapt global messaging for regional audiences.
Digital Marketing:
- Develop and execute regional digital marketing efforts, including content marketing, SEO/SEM, and social media.
- Analyze performance metrics to optimize campaign effectiveness.
Channel and Partner Marketing:
- Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them.
- Engage in GTM activities with key strategic alliance/Technology partners to build mindshare.
Event Marketing:
- Identify the right roster of events to engage in based on targeted verticals, personas, propensity to buy etc.
- Oversee the planning and executing of regional events, webinars, and trade shows to engage customers and partners.
Cross-Functional Collaboration:
- Work closely with product and sales to ensure messaging consistency and alignment.
- Coordinate with global marketing teams to share best practices and leverage resources.
Team Leadership:
- Mentor an existing regional marketing team and raise the bar.
- Foster a culture of innovation, collaboration, and accountability.
Budget and Vendor Management:
- Manage regional marketing expenditure, ensuring efficient allocation of resources.
- Oversee relationships with external agencies and vendors.
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Experience:
- 10+ years of marketing experience in a B2B technology environment, with at least 5 years managing regional or global marketing programs.
- Proven success working across multiple time zones and cultures in the Asia Pacific Japan region.
- Expertise in at least two of the following: digital marketing, Product Marketing, brand strategy, demand generation, event marketing, and channel marketing.
- Experience in technology infrastructure or related industries e.g. data center switching, routing, campus networking is highly desirable
Skills:
- Strong leadership and team-building skills.
- Excellent communication and presentation abilities.
- Data-driven mindset with experience using marketing analytics to guide decisions.
- Ability to manage complexity and ambiguity in a fast-paced environment.
- Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Arista stands out as an engineering-centric company. Our leadership, including founders and engineering managers, are all engineers who understand sound software engineering principles and the importance of doing things right.
We hire globally into our diverse team. At Arista, engineers have complete ownership of their projects. Our management structure is flat and streamlined, and software engineering is led by those who understand it best. We prioritize the development and utilization of test automation tools.
Our engineers have access to every part of the company, providing opportunities to work across various domains. Arista is headquartered in Santa Clara, California, with development offices in Australia, Canada, India, Ireland, and the US. We consider all our R&D centers equal in stature.
Join us to shape the future of networking and be part of a culture that values invention, quality, respect, and fun.
