Responsible for enhancing customer engagement and retention through CRM strategies, campaign execution, behavior analysis, and collaboration with teams.
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Role:
- Engagement & Conversion Rates across CRM Channels
- Customer Retention & Repeat Purchase Rates
- Churn Prevention & Customer Resurrection Metrics
- CRM Campaign Performance & ROI
- Growth in contribution of RedTab Loyalty Program to overall business
- Effectiveness of Customer Segmentation & Personalization
- Plan, execute, and optimize multi-channel CRM campaigns to boost customer engagement and ROI.
- Use customer data and tools like CleverTap to create targeted segments and automate personalized journeys.
- Analyze campaign performance and customer behavior to refine strategies and improve results.
- Ensure a seamless, personalized experience across all CRM touchpoints to enhance customer loyalty.
- Collaborate with cross-functional teams to align CRM efforts with business and marketing objectives.
About you:
-
Bachelor’s Business/Engineering/Statistics. MBA (not a must, but will be good to have)
- 5-7 years of experience in CRM, Lifecycle Marketing, or Loyalty Management, preferably in Fashion Retail, or D2C E-commerce.
- Hands-on experience with CRM tools like CleverTap, MoEngage, Netcore, or similar platforms.
- Strong understanding of customer segmentation, retention strategies, and churn prevention.
- Experience in conceptualizing and executing reports and dashboards
- Experience in running multi-channel campaigns across Email, SMS, WhatsApp, and Push Notifications.
LOCATIONIndia, Bangalore - OfficeFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.
Top Skills
Clevertap
Moengage
Netcore
Similar Jobs
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
The Senior Associate, Paid Social manages paid social campaigns, optimizing performance, analyzing reports, and supporting the marketing team with campaign management tasks.
Top Skills:
Facebook Ads ManagerSnapchatTiktokTwitterYoutube
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
The Senior Associate, Paid Social will manage paid social campaigns, optimize performance, and create reports while supporting the marketing team.
Top Skills:
Facebook Ads ManagerSnapchatTiktokTwitterYoutube
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
As a Senior Associate, Paid Social, you'll manage and optimize paid social media campaigns, focusing on Facebook and additional platforms, while generating performance reports and supporting campaign setup.
Top Skills:
Facebook Ads ManagerSnapchatTiktokTwitterYoutube
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
