Own performance marketing strategy and execution across Meta and Google, including campaign launches, budget scaling, creative direction, A/B testing, and ROAS/CAC optimization. Analyze performance data, identify growth opportunities, and translate insights into actions. The role requires independent decision-making, strong analytical judgment, and experience managing significant advertising budgets, preferably within fashion, lifestyle, or D2C brands.
You won't be executing someone else's playbook here. You'll be writing it. As an Associate Manager, you'll own our performance marketing channels account end-to-end - strategy, spends, creative direction, and outcomes. If you love fashion, move fast, and get a little obsessed over ROAS / CAC trends, keep reading.
What you'll own
- Full ownership of performance marketing channels (meta and google) - from strategy to execution to scale
- Plan, launch, and optimise campaigns across prospecting and retargeting with clear ROAS and CAC targets
- Lead creative briefing - partner with the content team to develop ad creatives that convert, not just look good
- Manage and scale budgets efficiently, with a sharp eye on unit economics
- Run structured A/B tests on creatives, landing pages, etc., and build learnings around the results
- Analyse performance data regularly and translate insights into action, not slides
What we're looking for
- 2-4 years of hands-on performance marketing experience, with strong Meta and Google ads expertise
- Proven track record of managing high ad spends and hitting ROAS / CAC targets
- Comfortable operating independently: you don't wait to be told what to test next
- Strong analytical instincts: you can read a dashboard and know what question to ask next
- Bonus: experience in lifestyle, fashion, or D2C is a strong plus.
Why Snitch
We're one of India's fastest-growing men's fashion brands, and we're just getting started. This isn't a role where you manage a task list. You'll have real ownership, real accountability, and a real seat at the table.
You'll work closely with the founding and marketing team, move fast, and see the direct impact of your decisions on revenue. If that excites you, we'd love to meet you.
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