Associate Manager - Marketing

Razorpay POS, Razorpay's comprehensive suite of point-of-sale led payment solutions, enables businesses to accept various modes of payment across all customer touchpoints. Be it across the counter, on delivery, or via kiosks and vending machines, Razorpay POS devices offer a smooth payment experience with fast processing and high transaction success rates. Merchants are also able to offer consumers convenient payment options like EMI right on the POS device. Access to real-time transaction data and analytics via the merchant portal enables businesses to drive data-led decisions. 

With over 500,000+ user touchpoints across India & the UAE, Razorpay POS is at the forefront of transforming payment experiences.

Formerly known as Ezetap, Razorpay POS emerged after Ezetap's acquisition by Razorpay in August 2022. As a full-stack financial services organization founded in 2014 by Shashank Kumar and Harshil Mathur, Razorpay is dedicated to innovative payment and business banking solutions, promising a transformative journey for businesses.

The Role: As an Associate Manager - Brand, you will be responsible for owning and executing Razorpay POS' marketing strategy and content for different stakeholders as part of driving consideration and awareness for the brand. This is an exciting opportunity to build a brand while driving awareness and adoption across the offline payments market.

The ideal candidate will be responsible for developing and executing brand strategies that enhance our market presence and drive brand loyalty. This role requires a combination of strategic thinking, creativity, and strong project management skills.

Key Responsibilities:

• Brand Strategy Development:
• Assist in the development and implementation of comprehensive brand strategies that align with Razorpay POS's vision and objectives.
• Conduct market research and competitor analysis to identify opportunities and challenges in the marketplace.
• Brand Campaign Management:
• Plan, execute, and manage brand campaigns across various channels, including digital, social media, print, and events.
• Collaborate with internal teams and external agencies to create compelling and cohesive brand messages.
• Content Creation:
• Develop and oversee the creation of high-quality content that resonates with our target audience, including videos, blogs, social media posts, and more.
• Ensure all content is consistent with brand guidelines and maintains a high standard of quality.
• Brand Performance Analysis:
• Monitor and analyze the performance of brand campaigns and initiatives using key metrics and KPIs.
• Provide regular reports and insights to senior management to inform decision-making and strategy adjustments.
• Collaboration and Communication:
• Work closely with the product, sales, and customer support teams to ensure brand consistency and alignment across all touchpoints.
• Foster strong relationships with stakeholders, partners, and vendors to enhance brand visibility and impact.
• Brand Innovation:
• Stay updated with industry trends, emerging technologies, and best practices to drive innovation in brand strategies.
• Propose and implement new ideas and initiatives to keep the Razorpay POS brand fresh and engaging.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in brand management, marketing, or a related role.
• Strong understanding of brand strategy, market research, and consumer behavior.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills with a data-driven approach to decision-making.