Lead CloudThat’s B2B marketing strategy and execution across demand generation, digital campaigns, CRM, content, events, webinars, partnerships, SEO, and lead nurturing. Manage the marketing funnel from awareness through enrolment, optimize acquisition performance, analyze metrics such as CPL, CAC, and ROI, and collaborate with sales and training teams. Lead and mentor the marketing team while delivering revenue, enrollment, and growth targets.
Role: Brand Marketing Manager – B2B
Location: Bangalore
Employment Type: Full-time
About your Company: CloudThat, founded in 2012 by Bhavesh Goswami, is India’s first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru with global offices, it has delivered 350+ projects and trained 850K+ professionals across 30+ countries.
A top - tier partner with AWS, Microsoft, Google Cloud, and Databricks, CloudThat is the only company globally to win all three major cloud training awards in 2025. It also holds multiple prestigious partnerships and was certified as a Great Place to Work® in 2025, highlighting its innovation-driven, people-first culture.
About the Role:
The Marketing Manager – B2B will be responsible for driving demand, lead generation, and enrolments for CloudThat's B2B training business. The role will own the end-to-end marketing strategy and execution across digital channels, CRM, content, events, webinars, and partner initiatives to achieve revenue and enrolment targets.
This role requires a hands- on marketing leader who can develop growth strategies, optimize marketing funnels, manage teams, and collaborate with internal stakeholders to drive measurable business outcomes. The individual will lead marketing initiatives from awareness to conversion while ensuring effective utilization of budgets, channels, and resources.
Key Responsibilities:
- Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets.
- Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels.
- Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website.
- Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations.
- Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization.
- Collaborate with sales, SME’s, training operations, and other stakeholders to improve lead quality, conversion rates, and enrolment outcomes.
- Review and guide the development of marketing content, landing pages, emailers, ad creatives, brochures, and other marketing collateral to ensure quality and effectiveness.
- Monitor and optimize website performance, landing pages, customer journeys, and SEO initiatives to improve traffic, engagement, and conversions.
- Analyze marketing performance, derive actionable insights, and present regular reports on traffic, leads, registrations, enrolments, CPL, CAC, and ROI to leadership.
- Lead, mentor, and manage the marketing team, ensuring effective delegation, execution excellence, stakeholder alignment, and achievement of business objectives.
Requirements (Must-Have):
- 5+ years of experience in B2B marketing, preferably for products, services, or training businesses.
- 3+ years of experience in Education, EdTech, Training, or related industries.
- Proven experience in lead generation, demand generation, and customer acquisition.
- Strong understanding of email, WhatsApp, SMS, social media, webinars, and community-led marketing.
- Hands-on experience with CRM and marketing automation platforms (Lead Squared, Meritto, Zoho, HubSpot, or similar).
- Experience in lead nurturing, drip campaigns, segmentation, and conversion optimization.
- Good understanding of website management, landing pages, conversion funnels, and SEO fundamentals.
- Strong analytical skills with experience in Google Analytics, Looker Studio, and marketing reporting.
- Experience managing cross-functional teams and marketing projects end-to-end.
Good to Have:
- Working knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
- Experience in cloud, technology, certification, or skilling businesses.
- Experience managing webinars, workshops, bootcamps, or community programs.
- Familiarity with AI-powered marketing and automation tools.
- MBA in Marketing or relevant certifications in Digital Marketing, CRM, or Marketing Automation.
What We Offer:
• Competitive salary and performance bonuses.
• Learning & development opportunities.
• Collaborative and diverse team environment.
• Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.
Application Process: Shortlisted candidates will be contacted for a Virtual/Face to Face interview. Our process includes a [5–rounds of interview].
Equal Opportunity Statement: CloudThat is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. We are committed to creating an inclusive environment where everyone can thrive and contribute their best
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