[ WHO WE ARE ]
Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives.Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.
KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.
The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.
With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.
[ABOUT THE ROLE]
Esports Business Development Manager will be responsible for identifying growth opportunities, building strategic partnerships, and driving revenue for the BGMI esports vertical.
[Responsibilities]
- Identify and establish partnerships with brands/companies and agencies
- Develop and pitch sponsorship proposals tailored to potential partners in the BGMI esports space. Work with internal teams to create sponsorship packages
- Maintain and nurture relationships with existing partners to ensure long-term collaboration.
- Work on the commercials and agreements
- Analyze market trends, competitor activities, and audience preferences within the BGMI esports ecosystem.
- Work closely with operation and product teams to ensure successful execution of sponsorship deliverables
[Key Requirements]
- 4-5 years of experience in business development, sales, or a related role, preferably within esports or gaming.
- Proven track record of securing partnerships and achieving revenue targets.
- Comprehensive understanding of the BGMI esports landscape, including tournaments, teams, and audience dynamics.
- Familiarity with the Indian gaming ecosystem and emerging market trends.
