Job Description
As the Content Editor, you contribute to added customer value, a strong brand and increased sales by ensuring customer-relevant content execution for all local activities. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work and are responsible for creation of local content in email, push, social and hm.com and coordination with production teams to execute all local activities.
You have strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals. You are a structured Content Marketer with excellent knowledge of how to create compelling digital content for media channels and websites. You can write copy as well as create layouts based on brand identity guidelines and have worked in retail or creative agencies with creation of marketing content for digital channels.
Key responsibilities
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You create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals) based on global guidelines, templates and brand identity.
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Create variations of copy and content to enable AB tests in email, push and hm.com while conducting analysis on how the local content performs for different customer target groups and visualize learnings in a shareable platform.
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Closely collaborate and serve as the point-of-contact for Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.
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Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities.
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Based on customer insights and data, secure that the content created is what the customer wants and what create the best effect towards the set KPIs.
Qualifications
To be successful in the role as Content Editor, you should have strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals. You are a structured Content Marketer with excellent knowledge of how to create compelling digital content for media channels and websites. You can write copy as well as create layouts based on brand identity guidelines. You have worked in retail or creative agencies with creation of marketing content for digital channels.
What you need to succeed:
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Marketing, Design or business degree/relevant qualifications.
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Great fashion copywriting in English and one native language.
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Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates.
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Deep understanding of content in digital channels, such as email, push, social and websites with an analytical and insight-driven mindset.
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Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively.
Additional Information
This is a full-time position, reporting to the Content Operations Manager for India.
This position is based at the Support Office in Bangalore, Karnataka, India and requires existing permit to work in India.
Apply by sending in your CV in English as soon as possible, but no later than March 18th, 2025. Due to data policies, we only accept applications through career page.
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.
