Creative Lead for Brand Content / Digital Experience

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We're looking for a bold, visionary creative leader to shape the future of our brand's digital presence-someone who thrives at the intersection of design, storytelling, and innovation.
As Creative Director, Digital Experiences & Content, you'll lead the creative development of high-impact, brand-building experiences across our digital ecosystem, including our new content hub, social media, thought leadership, and digital media. You'll be responsible for crafting a cohesive yet adaptable design approach that resonates across channels-whether it's a TikTok post, a research report, or an immersive web experience.
You're not just following trends-you're setting them. You're obsessed with user-first design, emerging digital formats, and you have a relentless drive to push the boundaries of what's possible in B2B storytelling.
Key Responsibilities

• Define and drive the creative strategy for our digital content ecosystem, ensuring a visually compelling and strategically sound experience across social, thought leadership, digital media, and our content hub.

• Lead a team of creative professionals across design, copywriting, and digital experiences-mentoring them to push creative boundaries and bring fresh, unexpected ideas to life.

• Collaborate cross-functionally with thought leadership, social, and digital teams, acting as a strategic and conceptual partner to bring our brand narrative to life.

• Oversee content and creative development, ensuring all work aligns with our brand standards while maximizing impact, engagement, and effectiveness.

• Think social- and digital-first, adapting our brand's look, feel, and tone to fit the nuances of different channels and audience behaviors.

• Optimize for performance and scalability, ensuring our creative work is high-impact, iterative, and future-proofed across digital experiences.

• Champion innovation and experimentation, staying ahead of industry trends and cultural shifts to ensure our brand remains a category-defining leader.

• Actively train, mentor and manage more junior-level creative team members to take creative risks, push the envelope and do their best work.

Qualifications
What We're Looking For:

• 15+ years of experience in the creative industry, with at least 5 years leading digital- and social-first campaigns in-house.

• A proven track record of driving groundbreaking creative that breaks the B2B mold-balancing strategic messaging with fresh, unexpected design.

• Strong leadership and influence, with the ability to drive alignment and inspire teams across the organization.

• An expert in digital and social craft, with a deep understanding of UX/UI best practices, emerging content formats, and platform-specific nuances.

• A cultural tastemaker, tapped into the forefront of digital and social trends, both as a creator and a consumer.

• Mastery of the Adobe Creative Cloud suite, with the ability to get hands-on when needed.

• A believer in brand consistency, ensuring our visual identity and messaging work seamlessly across all touchpoints.

• A passion for AI and innovation, with a mindset of continuous learning and curiosity for new tools and technologies.

Bonus Points:

• Experience working in B2B SaaS or AI-driven industries.

• Background in motion design, interactive experiences, or emerging content formats.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $159,400 - $245,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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