Epsilon Logo

Epsilon

Data Analyst 2

Sorry, this job was removed at 03:34 p.m. (IST) on Tuesday, Sep 10, 2024
Be an Early Applicant
Hybrid
Bengaluru, Karnataka
Hybrid
Bengaluru, Karnataka

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

The Web analytics team (under Client Analytics) partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2 is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions.

Why we are looking for you

  • You have experience in data analysis and like working with large sets of data
  • You enjoy taking ownership and accountability of work assigned
  • You understand the importance of your work to business
  • You like taking new challenges at work and are solution oriented

What you will enjoy in this role

  • As a part of Epsilon Digital analytics team, you can be assured of your learnings via regular trainings on most recent and platforms (GA4/GTM, Adobe analytics/Adobe launch)
  • Open and transparent environment that values innovation and efficiency

What you will do

  • Create and quality review of tags via GTM/Adobe launch
  • Work on looker studio dashboards
  • Provide monthly performance reports with data driven and result oriented insights
  • Create and manage tags in Google Tag Manager
  • Collaborate with agency partners to maintain media tags in Google Tag Manger
  • QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly
  • Follow enterprise standards and best practices for Google Analytics tags and admin setup
  • Document and maintain tagging plans
  • Edit and maintain Looker Studio dashboards populated with data from Google Analytics
  • Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)
  • Advise on UTM tagging strategy
  • Proactively communicate with supervisor regarding workload and the status of assignments
  • Prepare reports (Word, Excel, PowerPoint) in support of deliverables
  • Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation
  • In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.
  • Review KPIs and provide strategic recommendations for ongoing campaign and site improvements
  • Owner of data intensive spreadsheets and PowerPoint presentation

Qualifications

  • 4-6 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital
  • Responsible for providing analysis, data mining, optimization and recommendations for client’s online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search
  • Strong analytic and technical thought process and ability to interpret findings
  • Effective communicator via both written and verbal
  • Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics
  • Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation
  • A basic understanding of statistical analysis and research methodologies
  • Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology
  • A master’s degree in business administration, statistics, or any other related field is preferred but not required

Additional Information

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Epsilon Bengaluru, Karnataka, IND Office

1, Kariyammana Agrahara Rd, Yemalur, Marathahalli, Bengaluru, Karnataka, India, 560037

Similar Jobs

4 Hours Ago
Hybrid
4 Locations
Senior level
Senior level
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
As a Legal Operations Data Analyst at CrowdStrike, you'll design and implement advanced data analysis tools, optimize workflows, and drive efficiencies within the global legal team. You'll support automation, present complex data insights, and communicate findings effectively to internal clients.
Top Skills: PythonRSQLTableau
7 Hours Ago
Hybrid
Bengaluru, Karnataka, IND
Mid level
Mid level
Financial Services
As a Strategic Analytics Associate, you will collaborate with the risk team to produce analytics and recommendations focused on improving strategy, operational controls, and performance monitoring. You'll analyze emerging trends, understand key performance metrics, and conduct ad hoc analytics for risk management projects.
Top Skills: SAS
19 Hours Ago
Hybrid
5 Locations
Junior
Junior
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
The Decision Analytics Associate will develop and apply advanced statistical models, leverage analytic techniques for data-driven decision-making, and design custom analyses using tools like R and Tableau. They will synthesize results and maintain client relationships while mentoring team Associates, contributing to projects with effective communication and problem-solving skills.
Top Skills: JavaPythonR

What you need to know about the Bengaluru Tech Scene

Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account