Analytical Wizards is part of the Definitive Healthcare family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what's now to what's next by unlocking the value of their data and applications to solve their challenges, achieving outcomes that benefit both business and society. Our people are our biggest asset, they drive our innovation advantage and we strive to offer a flexible and collaborative workplace where they can thrive. We offer industry-leading benefits packages to promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you.
Role: Analyst / Data Scientist
Reports to: Associate Principal / Principal
Profession: Data Science
Office Location: Bangalore
Job Description
This position requires good familiarity with a broad range of quantitative/analytical techniques to help clients improve their business decisions. Candidate will work on projects in sales & marketing space such as multi-channel marketing effectiveness, campaign effectiveness, marketing mix analysis, attribution, conversion rate optimization, segmentation, response modelling, design of experiments (test/control analysis) etc. Individual should possess aptitude to understand business context and apply statistical and AI/ML tools and techniques suitable for the project assigned.
Responsibilities
- Work closely with clients to identify opportunities to determine where to best allocate marketing spend to drive acquisition, growth, and profit
- Analyze channel and partner performance, identify opportunities, highlight strengths, and provide recommended corrective actions
- Evaluation of a broad range of customer data and secondary data sources to identify opportunities for targeting, segmentation, and personalization of marketing campaigns
- Engineer KPIs and frameworks for measurement across digital marketing
- Deliver projects in areas of Campaign Effectiveness, Conversion Rate Optimization, Promotion Response Analysis, Channel Responsiveness, Design of Experiments, and Patient & Physician level data analytics
- Carry out exploratory data analysis, data extraction and transformation as prerequisite to any leading statistical work
- Manage / help managing projects, which includes planning and execution, along with communication and resolution of issues associated with day-to-day interactions with the clients' business unit/onsite client contact
- Assist project manager in creating insightful reports and deliverables that provide strategic recommendations to clients and other stakeholders based on model artefacts
- Explore and develop innovative methodologies which enhance efficacy of existing solutions to business problems
Qualifications
- Data Scientist with approximately 1 to 4 years of experience, preferably in Pharma or Healthcare analytics. Hands-on experience of AI/ML techniques will be preferred
- Educational background in Engineering, Operations Research, Econometrics and/or Statistics
- Proficiency with Adobe Analytics, Google AdWords, Google Analytics, Google Data Studio or similar tools which capture and present campaign, web & app data
- Experience building reports, dashboards
- Experience with marketing automation tools and techniques including but not limited to audience development, configuration of journeys/workflows, campaign deployment and tracking
- Hands-on experience with SQL, R or Python is mandatory
- Proficient in Microsoft Excel & PowerPoint. Ability to work with visualization tools e.g. Tableau, PowerBI etc. will be considered good to have skill-set
- Strong analytical aptitude and technical ability to explore and innovate
- Ability to think out of the box, assess current processes and offer ideas for improvement.
- Must possess good interpersonal skills along with presentation and communication skills
- Experience working with pharma companies and pharma datasets is a plus
ISMS Responsibilities
- Maintain function's information security policies by proactively involving in the activities where security is an agenda
- Maintain the applicable information security control documents
- Report security weaknesses and events or potential events or other security risks to the CISO/ISO teams.
- Will work with Crisis Coordinator to ensure that the information security controls are effectively used during the complete life cycle of BC/DR situations
Why we love Analytical Wizards, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- A collaborative and friendly culture with very high employee engagement
About Company
- Company Name: AnalyticalWizards Services Pvt. Ltd.
- Profile: A data science company which blends data science and industry expertise to deliver actionable insights and facilitate decision-making. We offer customized analytic products and solutions to our clients to help them attain business goals. Our solutions are unique, innovative and effective because we interweave science and art to unearth patterns and insights which are buried deep into data. Our work is mainly focused in Healthcare Industry. The global healthcare landscape is evolving. It is facing many challenges like unsustainable rise in spend on healthcare products and services, aging population, lack of access etc. Some of the areas that we operate in include Segmentation, Multi-channel resource allocation, Promotion response analysis, Field Force sizing and alignment, Concept testing, Forecasting, Patient and Payer level analytics. We make extensive use of advanced Statistical and Machine Learning techniques.
- Work Culture: Employee-friendly, collaborative, innovative, fast-paced, and conducive to learning
- Company Address: AnalyticalWizards Services Private Limited, Fortune Summit Business Park, Ground Floor, Hosur Road, Sector 6, HSR Layout, Roopena Agrahara, Bangalore - 560068
- Industry: Analytics/Data Science/Advanced Analytics
Top Skills
Definitive Healthcare Bengaluru, Karnataka, IND Office
Bengaluru, India, 560068
