Develop and execute integrated digital strategies to drive delegate registrations, sponsor visibility, and brand presence for large B2B events. Manage multi-channel campaigns, content, analytics, stakeholder relationships, and external vendors while optimizing funnels and reporting on KPIs.
Role Overview
We are seeking a results-driven Digital Marketing Manager with proven experience in
promoting large-scale B2B events such as conferences, summits, and exhibitions. The role requires someone who can develop and execute integrated digital strategies to
drive delegate registrations, enhance sponsor visibility, and strengthen brand presence
across multiple channels. The ideal candidate will have a strong grasp of digital
marketing tools, data analytics, and content strategy tailored to the events industry.
Key Responsibilities
● Digital Strategy & Campaign Management
■ Develop and execute digital marketing strategies to achieve event
attendance, lead generation, and sponsorship visibility goals.
■ Manage multi-channel campaigns (email, paid media, SEO/SEM, social
media, display, retargeting, influencer/partner outreach).
■ Optimize marketing funnels for delegate acquisition and sponsor
engagement.
● Content & Communications
■ Work closely with content and production teams to design messaging
tailored for conferences and summits.
■ Oversee event websites, landing pages, blogs, newsletters, and event apps
to ensure brand consistency.
■ Develop creative campaigns around event themes, speakers, and
sponsors.
● Data, Analytics & Optimization
■ Track, analyse, and report on campaign performance against KPIs such as registrations, engagement, and cost-per-lead.
■ Use CRM and marketing automation platforms to segment audiences and personalise outreach.
■ Continuously refine campaigns based on data insights and audience behaviour.
● Stakeholder & Partner Engagement
■ Collaborate with sponsors and exhibitors to maximize their digital
presence and ROI.
■ Manage digital collaborations with media partners, associations, and
industry influencers.
■ Ensure digital deliverables align with sponsorship agreements.
● Team & Vendor Management
■ Lead external agencies, freelancers, and digital vendors for creative,
media buying, and analytics.
■ Guide junior marketing staff in campaign execution and reporting.
Requirements
Required Experience
● Minimum 5+ years in B2B Digital marketing.
● Proven track record of delivering measurable results in lead conversions and target audience visibility.
● Experience in managing marketing budgets, media buying, and ROI tracking.
● Hands-on expertise with marketing automation, CRM systems, Google Analytics,
and campaign management platforms.
Skills & Competencies
● Strong knowledge of digital channels (SEO, PPC, email, paid social,
programmatic).
● Excellent copywriting and content positioning skills tailored for B2B audiences.
● Analytical mindset with ability to interpret campaign data and present actionable
insights.
● Strong project management and multitasking skills in a deadline-driven
environment.
● Ability to collaborate cross-functionally with content, sales, production, and
design teams.
● Up-to-date understanding of digital trends in the events and B2B marketing
space.
Preferred Background
● Prior experience marketing international summits, exhibitions, or large B2B
conferences.
● Exposure to industries like Technology, BFSI, Manufacturing, or Luxury Lifestyle
events.
● Familiarity with account-based marketing (ABM) and LinkedIn campaigns for
B2B lead generation.
● Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
● Certifications in Google Ads, HubSpot, or equivalent platforms are an advantage.
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