Digital Marketing Manager

Digital Marketing Professional – ICT, Cloud, Cybersecurity & Managed Services

Document Purpose: Recruitment JD for marketing professional hiring

bits&BYTE is a network and digital integrator delivering secure, scalable, and high-performance ICT solutions for enterprise customers. The company helps organizations modernize, secure, and scale IT environments through networking, cloud infrastructure, cybersecurity, managed services, SD-WAN, global connectivity, virtualization, storage, backup, databases, messaging, collaboration, and remote infrastructure support.

The company serves enterprises across India, Singapore, the Middle East, and Africa with capabilities across 24×7 network and security monitoring, multi-region operational presence, certified engineering teams, deep telecom and cloud integration expertise, and end-to-end ICT lifecycle ownership.

We are seeking an experienced Digital Marketing Manager with strong exposure to the ICT industry who can develop and execute high-impact digital marketing strategies to increase brand visibility, generate qualified enterprise leads, and support business growth.

The ideal candidate should have hands-on experience in digital campaigns, SEO, SEM, LinkedIn advertising, marketing automation, content marketing, website optimization, analytics, and partner marketing while working with enterprise technology companies.

7.   Marketing Automation & CRM

·        Manage email marketing campaigns.

·        Build automated lead nurturing journeys.

·        Segment customer databases.

·        Improve lead scoring.

·        Integrate CRM with marketing automation tools.

·        Support sales with qualified lead handovers.

8. OEM & Partner Marketing

Collaborate with OEMs, including

• Cisco
  
• Fortinet
  
• Palo Alto Networks
  
• Check Point
  
• CrowdStrike
  
• Dell Technologies
  
• HPE Aruba
  
• Nutanix
  
• AWS
  
• Microsoft
  
• Google Cloud
  
• Cloudflare
  

Responsibilities include:

• Joint campaigns
  
• Co-branded marketing
  
• MDF utilization
  
• Partner webinars
  
• Customer events
  
• Product launches
  
• Demand generation activities
  

9. Analytics & Reporting

Monitor and report

• Website Traffic
  
• Lead Sources
  
• Campaign ROI
  
• Organic Growth
  
• Social Engagement
  
• Email Performance
  
• Marketing Funnel
  
• Customer Acquisition Metrics
  

Present monthly marketing dashboards to management.

10. Team & Vendor Management

• Coordinate with designers, content writers, agencies, website developers, and sales teams.
  
• Manage external marketing vendors.
  
• Ensure brand consistency across all communications.
  

• Strong Digital Marketing expertise
  
• SEO & Technical SEO
  
• SEM / Google Ads
  
• LinkedIn Marketing
  
• Performance Marketing
  
• Email Marketing
  
• Marketing Automation
  
• Google Analytics (GA4)
  
• Google Search Console
  
• Content Strategy
  
• WordPress or CMS platforms
  
• CRM tools (Zoho CRM, HubSpot, Salesforce, etc.)
  
• Social Media Marketing
  
• Excellent communication and presentation skills
  

·       3 –7 years of Digital Marketing experience in an ICT, Cybersecurity, Cloud, MSP, MSSP, Telecom, Networking, or Data Centre organisation.

·        Experience marketing enterprise technology solutions.

·        Experience working with OEM partner ecosystems.

·        Strong understanding of B2B enterprise buying cycles.

·        Experience managing digital campaigns with measurable business outcomes.

·        Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, or related field.

·        MBA in Marketing preferred.

·        Certifications in Google Ads, Google Analytics (GA4), HubSpot, Meta, or Digital Marketing are highly desirable.

The ideal candidate should be a strategic thinker with strong execution capabilities, capable of building and scaling digital marketing initiatives for enterprise technology solutions. The individual should possess excellent analytical skills, commercial acumen, and a proven track record of generating high-quality B2B leads, enhancing brand visibility, and supporting sales growth in the ICT industry.

• As per industry standards and based on experience.
  
• Performance-linked incentives based on digital marketing KPIs, lead generation, campaign ROI, and overall business contribution.
  

bits&BYTE is hiring a Digital Marketing Manager (ICT Industry)

We are looking for an experienced Digital Marketing Manager with 3–7 years of experience in the ICT, Cybersecurity, Cloud, Networking, MSP, or Data Center industry. The role involves developing digital marketing strategies, driving enterprise lead generation, managing SEO/SEM, LinkedIn and Google Ads, content marketing, website optimization, OEM partner campaigns, marketing automation, analytics, and brand building to support business growth.

·        This JD is aligned to public information available on the bits&BYTE website, including services across managed services, cloud infrastructure, virtualization, cybersecurity, storage and backup, SD-WAN as a Service, global connectivity, and network infrastructure services.

·        The JD also reflects the company’s public positioning around secure digital transformation, global enterprise support, 24×7 monitoring, certified engineering teams, and end-to-end lifecycle ownership.