Director - Communications

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Summary: We are seeking a strategic and dynamic Director of Communications to manage Newsroom, drive content and support external and internal communication initiatives of Salesforce India. This role is pivotal in fostering a strong internal culture and enhancing our brand visibility through effective storytelling and impactful communication strategies. The ideal candidate will have a proven track record in content strategy, employee communications, media engagement, with a deep understanding of the Indian market.
Responsibilities:

• Newsroom Management: Manage the company’s online newsroom to ensure it serves as a dynamic hub for press materials, corporate announcements, and thought leadership content. Ensure all messaging aligns with the company’s tone, voice, and brand guidelines.

• Content Strategy Development:Develop and implement a comprehensive content strategy that aligns with company goals and communication priorities. Identify opportunities to elevate messaging and drive audience engagement through compelling narratives.

• Content Creation and Management: Write, edit, and manage high-quality content for internal and external channels and Oversee the editorial calendar to ensure timely delivery of messages and campaigns.

• Foster a Unified Culture Across a Diverse Workforce :Develop and execute communication strategies that promote Salesforce’s core values—Trust, Innovation, Customer Success, and Equality—while cultivating a strong sense of belonging in a growing, diverse workforce.

• Strategy Development: Support in developing a communication strategy with the external communication teams aligned with business goals. Identify opportunities to amplify key messages and narratives in alignment with the company’s vision and brand.

• Support Employee Communication Strategies for a Growing Workforce :Anticipate the needs of a rapidly scaling organization by creating scalable communications frameworks that keep employees connected to the company’s growth journey.

• Brand Storytelling: Drive the creation of compelling content showcasing our innovation, thought leadership, and impact through active engagement with the stakeholders

• Executive Communications: Support India leadership in crafting compelling internal and external messaging, including CEO updates, all-hands meetings, and other executive-led communications initiatives.

• Support Change Management with Clear Communication : Act as a strategic partner during organisational changes by crafting clear, transparent, and empathetic communication plans that guide employees through transitions effectively.

• Crisis Communication: Develop strategies with the external and internal communication teams to manage and respond to communication challenges effectively.

• The candidate would be expected to work with global communications teams to ensure regional alignment with global priorities and campaigns while tailoring initiatives for the India market and also Utilize data-driven insights to assess the effectiveness of communications initiatives and continuously refine strategies to ensure optimal engagement and alignment.

Required Skills & Experience:

• 12+ years of experience in Content Management, communications and engagement (both External and Internal) preferably in a multinational or matrixed organization.

• Proven track record in designing and implementing impactful engagement strategies.

• Strong leadership and interpersonal skills with the ability to build trust and collaborate across levels and functions.

• Experience in navigating change management and guiding communications during organizational transformation.

• Thrives in a dynamic, fast-paced environment with excellent problem-solving and prioritization skills.

• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

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