Job Description
Ecommerce Media Manager
You manage the Ecommerce Media agenda in a particular geography.
Mondelez India is seeking a strategic and digital-savvy Media Manager to lead eCommerce media initiatives. Internally referred to as the Ecommerce Consumer Experience Manager, this role focuses on developing media strategies that maximize ROI and drive growth across Mondelez's various categories. In this capacity, you will collaborate with cross-functional teams, including Marketing, Sales, eCommerce, Customer Marketing, Legal, Finance, and others, to ensure the seamless execution of eCommerce media campaigns.
Key responsibilities include:
- Ecommerce Media Strategy: Develop and implement ecommerce media strategies that align with global principles and local business objectives.
- Portfolio Management: Manage multiple categories like Chocolates, Biscuits, and Beverages, optimizing media spend to deliver measurable results.
- Campaign Optimization: Guide media agencies to deliver strong ROI by continuously analyzing performance metrics and optimizing media campaigns across platforms.
- Collaboration: Work closely with brand, omni-channel, KAMs, and creative teams, as well as senior stakeholders, to develop media plans.
- Digital Leadership: Stay ahead of digital trends, particularly in ecommerce, and enhance Mondelez's digital marketing capabilities.
- First-Party Data: Leverage first-party data from ecommerce platforms to elevate the company's digital strategies.
- Subject Matter Expert: Act as the go-to person for all ecommerce media-related queries, with the ability to influence decisions at both a regional and global level.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly.
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing
The ideal candidate should have:
- 8 plus years of Media expertise with a strong focus on E-commerce and Digital marketing.
- Experience managing large CPG portfolios with expertise in media analytics.
- Prior experience working with Agency and Media partners, including e-commerce marketplaces, Quick Commerce
- Experience in both agency management and client-side media handling is a plus.
- Ability to balance strategic and operational responsibilities in a matrixed organization.
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Media
Marketing
