The Freelance LinkedIn Strategist will create and execute LinkedIn strategies to enhance brand presence, engage audiences, and generate leads. Responsibilities include content strategy development, stakeholder engagement, performance analysis, campaign execution, and staying updated with LinkedIn practices.
A SaaS Client is seeking a LinkedIn Strategist (Freelance, Remote) to join our marketing team. In this role, you will develop and execute a comprehensive LinkedIn strategy to enhance the client's brand presence, engage the audience, and drive lead generation.
RESPONSIBILITIES
- Develop and implement a content strategy and calendar for LinkedIn, focusing on engaging articles, updates, and thought leadership posts that resonate with our target audience.
- Build and nurture relationships with key stakeholders, influencers, and potential clients through targeted outreach and engagement strategies.
- Monitor and analyze performance metrics, providing insights and recommendations to optimize content and engagement strategies.
- Collaborate with the marketing team to ensure consistent brand messaging across all LinkedIn communications, aligning with the client’s objectives and values.
- Plan and execute LinkedIn campaigns to promote our products, services, and events, ensuring effective targeting and messaging.
- Stay up-to-date with LinkedIn best practices and industry trends to continuously refine our approach and leverage new opportunities.
REQUIREMENTS
- Proven experience in social media strategy, specifically on LinkedIn, with a track record of growing brand presence and engagement.
- Strong understanding of B2B marketing principles and data-driven decision-making.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with social media listening tools.
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