Be part of something altogether life-changing!
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
In this role, you will have the opportunity to:
- Develop and oversee integrated marketing campaign plans, working closely with business stakeholders to align with marketing goals and prioritize initiatives, product launches, and campaign deliverables.
- Partner with cross-functional teams and campaign leads to drive annual marketing and campaign planning, adjusting priorities as needed throughout the year based on business requirements.
- Build and refine content strategies tailored to industry segments, personas, and buyer’s journey stages, identifying gaps and opportunities for improvement.
- Set and review KPIs for marketing campaigns, ensuring compliance with brand guidelines and driving continuous improvement across the marketing communications team.
- relationships with marketing agencies, media partners, and suppliers, advocating for the adoption of new strategies and tactics to enhance campaign effectiveness.
The essential requirements of the job include:
- Bachelor’s degree in marketing, communications, journalism, or a related field; preferably in biotechnology or chemistry.
- Over 3 years in marketing, campaign management, or marketing communications, with at least 1 year in B2B, preferably within the life sciences industry.
- Proven ability to lead project teams, manage complex projects, and collaborate with external parties.
- Familiarity with Transformative Marketing, integrated campaign strategies, and experience using marketing automation, content management, and CRM tools.
- Knowledge of life sciences product/industry is preferred.
As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
It also means you pledge to encourage a diverse and inclusive culture where everyone feels they belong, and all voices are heard.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Cytiva Bengaluru, Karnataka, IND Office
Whitefield Road, Bengaluru, Karnataka, India
