Develop and evolve the brand’s visual identity across digital and physical touchpoints, including landing pages, social content, print, events, motion, and campaigns. Create visual systems, style guides, mood boards, and storytelling concepts while collaborating with marketing, product, content, developers, and animators. Maintain visual consistency, explore cultural trends, and translate abstract ideas into expressive, memorable brand experiences.
This is a brand-first creative role, not a traditional UI/UX position. You’ll shape how the brand looks, feels, moves, and shows up across digital and physical experiences — from identity and visual systems to landing pages, social content, motion, and on-ground activations.
- Build and evolve the brand’s visual language across typography, color, iconography, imagery, composition, and graphic elements.
- Develop brand identity systems from scratch and translate them into clear, scalable style guides and visual frameworks.
- Design high-fidelity landing pages and web experiences in Figma, with a strong focus on layout, hierarchy, typography, and visual craft.
- Create visual concepts that bring ideas to life across campaigns, launches, products, and brand moments.
- Explore motion and micro-interactions through GIFs, transitions, animations, and other dynamic brand expressions.
- Work with animators, developers, and other creatives to ensure the visual identity translates beautifully into motion and interactive experiences.
- Adapt the brand across social media, digital platforms, print, events, posters, activations, and other physical touchpoints.
- Create cohesive design systems that feel consistent without becoming repetitive or predictable.
- Develop concept notes, mood boards, creative directions, and visual storytelling that communicate the thinking behind the work.
- Turn abstract ideas into compelling visual narratives with a clear creative point of view.
- Explore cultural references, emerging visual trends, music, communities, and subcultures to keep the brand fresh, relevant, and distinctive.
- Collaborate closely with marketing, product, content, and creative teams to bring big ideas from concept to execution.
- Push the brand beyond expected design conventions and create work that feels individual, expressive, and memorable.
Requirements
- 1–3 years of experience in Brand Design, Visual Design, Graphic Design, or a related creative field.
- Strong portfolio demonstrating brand identity, visual systems, and creative design work.
- Proficiency in Figma and strong fundamentals in typography, color, composition, layout, and visual hierarchy.
- Experience designing across digital and physical formats, including social media, web, print, and brand collateral.
- Ability to develop a visual identity from concept to execution and maintain consistency across different touchpoints.
- Strong conceptual thinking and visual storytelling skills, with the ability to communicate the thinking behind your work.
- Understanding of motion and micro-interactions; familiarity with After Effects, Lottie, or similar tools is a plus.
- Basic understanding of print production and artwork preparation.
Benefits
- Build a brand from the ground up and have real ownership of its visual identity.
- Work across brand, digital, motion, social, and physical experiences — not just one design surface.
- Creative ownership and autonomy to experiment, explore, and bring your ideas to life.
- Opportunity to work on culture-led, high-visibility projects and build a strong portfolio.
- Collaborate with a cross-functional creative team across design, product, marketing, and content.
- Learn and grow across brand strategy, storytelling, design systems, and creative direction.
- A fast-paced, collaborative environment where good ideas are encouraged, regardless of where they come from.
- Competitive compensation and growth opportunities as the brand scales.
Idexmedia Bengaluru, Karnataka, IND Office
Bengaluru, India
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