JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):
Achieve brand M.S , Sales and Division Margins to build enduring and profitable brands for Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
- Deliver innovative promotional mix on differentiated platform to enhance customer experience
- Communication strategy for the customers: doctors, consumers
Drive global, regional interaction and other cross functional teams
Close coordination with Medical for Medico Marketing as well as clinical areas related to Gastroenterology.
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 50 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
