About the Team
Did you know that about 5% of Indian households shop with Meesho every day? 😎 Well, our User Growth team wants to do more – we want to help fulfil Meesho’s Vision to enable small businesses of Bharat to succeed online. As Growth Associate - HER, you will join forces with us in making this happen💪
Within User Growth, we are the Habit, Engagement and Resurrection (HER) team. And we especially focus on growing the base of users on the platform by improving retention and engagement . You will be part of a true rocketship driving autonomous growth for the company by optimizing user communications across different engagement channels.
As part of the team, you will also work with Program Managers, Business Managers and Business Analysts across functions to identify and solve varying problem statements.
About the Role
As Growth Associate in our team, you’ll play a huge role in driving growth in the non performance communication team . You’ll handle on-app and off-app communications including but not limited to PNs, SMS and Whatsapp campaigns , popups etc
You’ll own the execution, tracking and performance of our campaigns and experiments. You’ll also make sure the governance of overall PN system is maintained at central level and would also support other orgs within the company with campaigns support for various cross org projects.
What you will do
- Manage and execute marketing campaigns on push notifications and whatsapp
- Partner with growth ,business and product teams on a wide variety of marketing activity, planning, and execution
- Stay on top of relevant metrics to ensure constant improvement and quality checks for better results
- Create data-based recommendations for campaigns and real estate to optimize the shopping experience
- Timely track, analyse and report performance of various constructs/activities/campaigns
- Keep abreast of industry best practices and innovations to improve relevant metrics within the app
- Liaise with various stakeholders within the organization to optimize for the platform
What you will need
- A mass communication and media degree
- 1-3 years of work experience in media agencies/startups/consumer internet companies in growth/category marketing roles
- Experience with CRM tools like Clevertap, MoEngage, WebEngage, etc.
- Strong analytical abilities and proficiency in MS Excel and other analytical tools
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
Know more about Meesho here : https://www.meesho.io/
Top Skills
What We Do
Meesho is India’s fastest growing internet commerce company. We want to make eCommerce accessible to all. Our vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online. Our mission is to democratise internet commerce by bringing a range of products & new customers online. What started as a reseller-focused platform six years ago has now emerged as a single ecosystem connecting millions of sellers, consumers and entrepreneurs.
