Lead acquisition and subscription growth across SEO, paid channels, newsletters, partnerships, and product funnels. Run end-to-end paid campaigns, A/B tests, pricing and paywall experiments, lifecycle automation, churn prevention, and collaborate with Sales and Editorial to scale subscribers and optimize unit economics.
• Build the top of the funnel across SEO, paid social, search, content syndication, podcasts,
newsletters, and partnerships.
• Set and hit monthly subscriber targets. Own CAC by channel. Kill what doesn't work, double down
on what does.
• Run paid acquisition end-to-end on Meta, Google, LinkedIn, and YouTube — from creative briefs to
bidding strategy to LP optimization.
• Optimize the free-to-paid funnel: paywalls, upgrade prompts, plan architecture, pricing
experiments, gift subscriptions, group/team plans, and corporate accounts.
• Run a relentless A/B testing cadence on landing pages, checkout, and trial flows.
• Partner with Sales/BD on B2B and institutional subscription deals (PE/VC firms, corporate teams,
business schools).
• Build the lifecycle stack: onboarding, activation, engagement, win-back, and renewal flows across
email, WhatsApp, app push, and on-site.
• Drive renewal rates and lower involuntary churn (dunning, payment recovery, plan downgrade
alternatives).
• Define and instrument leading indicators of churn — and intervene before the credit card declines.
• Partner with the Editor-in-Chief on a distribution-aware editorial calendar — without ever
compromising journalistic integrity.
• Own SEO strategy, technical SEO hygiene, internal linking, schema, and topical authority around
CapTable's beats.
• Grow our newsletter portfolio as the most reliable acquisition machine we have.
Requirements
• 5–8 years in growth, performance marketing, or product marketing — at least 2 of those in a
subscription business (media, SaaS, D2C, edtech, fintech, OTT, or premium content).
• You have personally driven subscriber or revenue growth that you can defend with numbers in an
interview.
• Hands-on with the modern growth stack: GA4, Mixpanel/Amplitude, Hotjar, Google Tag Manager,
Meta/Google Ads Manager, an ESP/CDP (Customer.io, Braze, Mailmodo, MoEngage, or similar),
and Stripe/Razorpay subscription analytics.
• Comfortable with SQL or at least confident reading data without waiting for an analyst.
• You write well. You can brief a designer, a copywriter, and a journalist — in their respective
languages — without losing the plot.
• You think in funnels, cohorts, and unit economics, not vanity metrics.
• You care about the business of business journalism. You read CapTable. You have a point of view
on how India's media is being rebuilt around trust and depth.
Similar Jobs
Aerospace • Artificial Intelligence • Cloud • Machine Learning • Software • Cybersecurity • Defense
Lead development and deployment of AI/ML solutions for mechanical design, CFD, structural analysis, and simulation-driven aerospace engineering. Build surrogate, reduced-order, physics-informed, and optimization models; automate engineering workflows; interpret and validate simulation results; and translate physics-based insights into scalable engineering applications. The role provides technical leadership, mentors engineers, collaborates with aerospace stakeholders, and drives adoption of explainable, traceable AI methods across propulsion, power systems, and mechanical component development.
Top Skills:
AbaqusAnsys FluentAnsys MechanicalBayesian OptimizationCatiaCfdCloud ComputingCreoDigital TwinsFeaFinite Element MethodsHpcHypermeshNastranNumpyNxPandasPhysics-Informed Machine LearningPythonPyTorchReduced-Order ModelingResponse Surface ModelingScikit-LearnStar-Ccm+Surrogate ModelingTensorFlowUncertainty QuantificationVersion Control
Events • Food • Travel • Hospitality • Hotels & Resorts
Performs accounting activities across accounts receivable, accounts payable, payroll, and general accounting. Processes hotel payments, maintains records of amounts due, resolves financial inquiries and disputes, supports month-end reporting and internal controls, communicates financial results, and collaborates with finance and corporate teams.
Top Skills:
Check ScmMS OfficeSun
Events • Food • Travel • Hospitality • Hotels & Resorts
Manage corporate, MICE, and group sales for the hotel by developing accounts, soliciting new business, negotiating contracts, conducting site visits, and achieving revenue targets. Analyze sales performance, coordinate delivery of contracted services across departments, maintain client relationships, and supervise and coach team members.
Top Skills:
DelphiMarket Planner SurveyOnqSalesforce
What you need to know about the Bengaluru Tech Scene
Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.
