Meesho AI Services (MAS) is a new-age AI Services business built to deliver outcomes, not software, for enterprise and mid-market clients. We are in a 0-1 build phase, shaping our go-to-market motion, pricing models, and sales organization from the ground up. The GTM Engineer will be a foundational hire supporting this effort, working closely with the Sales & GTM Leader to build out the top-of-funnel engine.
About the roleThe GTM Engineer will own the technical and execution layer of the sales funnel, from automated lead generation to client-facing demo calls. This role requires someone who can build systems and also get on calls to explain MAS clearly to prospective clients. You will work in an environment without an existing playbook, and will help build one.
What you will do
- Demand Generation & Pipeline Building
Design, build, and manage automated lead generation systems to create a consistent, qualified pipeline.
Map the Indian enterprise landscape — identify high-value accounts, buying triggers, and competitive displacement opportunities across voice AI, IVR modernisation, and agent-assist segments.
Execute outbound motions including cold calling, cold emailing, and account-based prospecting.
Map client org structures to identify decision-makers, influencers, and blockers within target accounts.
Partner with the GTM Leader on MQL to SQL conversion strategy and ICP refinement.
Client Conversations & DemosConduct discovery calls with prospective clients to understand their business problems and buying journey.
Lead product demonstration calls, clearly explaining MAS and its value proposition to prospective clients.
Continuously improve demos, what is shown, how it is shown, and why it works, based on call feedback.
Surface product and service gaps identified through customer conversations to the GTM Leader
Systems & ReportingBuild and optimize automation workflows and tools to improve lead quality and reduce manual effort.
Track and report on funnel metrics, including lead volume, conversion rates, and call outcomes.
Maintain accurate records of all prospect interactions in the CRM.
Operate without a fixed playbook, and help build structured, repeatable sales motions as the function scales.
What will you need
- 2-3 years of relevant experience in GTM, business development, sales engineering, growth, or a related function.
Hands-on experience with automation tools and/or scripting (e.g., Python, Zapier, n8n, Clay, or similar platforms).
Strong comfort with cold outreach, calls, emails, and LinkedIn.
Strong verbal and written communication skills, with the ability to explain a technical or AI-led product to a non-technical audience.
Demonstrated experience in client-facing roles, including conducting calls or presentations.
Comfortable operating in a fast-paced, ambiguous, early-stage environment without an established playbook.
Strong analytical skills with the ability to track and act on performance metrics.
- Prior experience selling or demonstrating a technical or AI-based product.
- Experience building lead generation systems or sales automation workflows from the ground up.
- Exposure to consultative or solution selling rather than purely transactional sales.
- Prior experience in a high-growth or 0-1 environment.
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Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our MissionDemocratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total RewardsOur focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:
Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.
Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.
Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.
Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.
Know more about Meesho here : https://www.meesho.io/
Meesho Bengaluru, Karnataka, IND Office
78/9, Outer Ring Road, Bellandur Village Varthur Hobli , Bengaluru, India, 560103
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