Head Marketing Communication & Product Management KLAP (F/M/D)

Posted 7 Days Ago
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Block 1, Koramangala, Bangalore, Karnataka
7+ Years Experience
Other • Automation • Manufacturing
The Role
Enhance the image of Klüber Lubrication in the market, manage teams to achieve targets, develop marketing activities, improve brand equity, institutionalize product innovation culture, provide strategic direction to sales team, manage product portfolio, analyze data for product strategies, liaise with international entities, optimize marketing processes, ensure communication consistency, track ROI, create content for media, measure customer satisfaction, collaborate with cross-functional teams, generate new leads, provide business intelligence, use technology for communication
Summary Generated by Built In

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Enhance the image of Klüber Lubrication in the market as a specialist and market leader for specialized products and innovation leadership.
  • Motivate, develop and manage teams to achieve targets and the overall objectives of the organization.
  • To understand the requirement of the organization in terms of Marketing and conceptualize, plan, develop, budget and execute the marketing activities, coordinating with the internal stakeholders within an agreed time plan.
  • Develop the brand equity of all the brands owned by the organization.
  • Institutionalize the culture of product Innovation within all levels of the company.
  • Give strategic direction to sales and management team on key products to focus and achieve required sales and margin targets.
  • Manage Product portfolio and improve product financial performance by managing Product Life Cycle
  • Use data-driven product strategies to identify trends/patterns and opportunities for innovation.
  • Liaise between of Klüber Lubrication entities in Asia Pacific and Klüber Lubrication Munich on product management and marketing topics, to ensure implementation.
  • Continuously improve and optimize the product management and marketing systems and processes with the Asia Pacific region.
  • Ensure consistency in all communication material (internal and external, online and offline).
  • Ensure monthly tracking of spends vs. return on sales with executive summary on insights and feedback
  • Create content for media and press addressing customers and distributors.
  • Develop and manage Product portfolio strategies in alignment with relevant local and international stakeholders
  • Gain Market intelligence and provide support to develop strategies and product recommendations to both international and national OEMs.
  • Measure customer satisfaction periodically based on global guidelines.
  • Work in collaboration with cross-functional teams, e.g. outside sales, sales support team, R&D, laboratory team, Production etc.
  • Guide the team on new lead generation sources (conventional as well digital sources of lead generation)
  • Provide Business Intelligence to regional sales based on CRM data and Market insights
  • Use of technology for better communication with Channel Partners

    Qualifications:

    • BE/B.Tech (Mechanical or Chemical) graduate & MBA (Marketing) post graduate with 12- 15 years of experience.
    • People management capability
    • Experience in handling high performing teams.
    • Knowledge and expertise in B2B Marketing and Product, Market research and competitive intelligence
    • Experience in digital and physical marketing.
    • Highly organized and autonomous, but also collaborative and able to work cross-functionally
    • Ability to make decisions in changing environment, anticipate future needs and drive results.
    • Self-starter who strives to improve the status quo and drives projects to completion.
    • Ability to see the ‘big picture’ by taking considerations from multiple stakeholders into consideration and think entrepreneurial.
    • Very high degree of self-initiative.
    • Strong networker who values collaboration and brings people together to find optimal solutions.
    • Willingness to challenge and influence others and hold project members accountable.
    • Strong process orientation, analytical and structured thinking.
    • Strong MS Office skills in Word, Excel, Power Point, and willingness to learn new technologies.
    • Advanced skills in data analysis and visualization. Strong presentation and technical writing skills
    • Willing to travel up to 15% -20% of time domestically and internationally.
    • Must be able to balance multiple and changing priorities while maintaining excellent organizational skills.

    The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

    Klüber Lubrication India Pvt. Ltd.

    The Company
    HQ: Weinheim
    17,448 Employees
    On-site Workplace

    What We Do

    Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products.

    Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action.

    In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion.


    Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​

    Visit and follow us at

    www.freudenberg.com
    https://www.instagram.com/freudenberg.group/
    www.youtube.com/FreudenbergGroup
    www.facebook.com/freudenberggroup


    *** Netiquette ***

    We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance.

    All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect.

    Contributions made by external users do not necessarily reflect Freudenberg’s opinion.

    Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf

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