As the Head of Product Marketing at Sprinto, you'll drive go-to-market strategies, create compelling messaging for diverse buyers, develop sales assets, and conduct market analysis. You'll elevate the brand's authority in compliance automation and lead a growing Product Marketing team while collaborating across departments to ensure excellence in execution.
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
About the role -
Own the Narrative. Drive Market Impact.
Sprinto is looking for a strategic and storytelling-driven Head of Product Marketing to craft compelling positioning, drive go-to-market success, and shape how the industry perceives compliance automation. If you thrive at the intersection of strategy, execution, and thought leadership—this is your chance to make a category-defining impact!
Some key responsibilities of the role:
- Go-to-Market Strategy: Define and execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue.
- Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives.
- Sales Enablement: Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals.
- Market & Competitive Intelligence: Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy.
- Thought Leadership & Brand Elevation: Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation.
- Customer-Centric Positioning: Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy.
- Cross-functional Impact: Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts.
- Leadership & Scale: Build and lead a world-class Product Marketing function that grows alongside Sprinto’s rapid market expansion.
Some key requirements of the role:
- 8+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products and influencing market direction.
- Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging.
- Deep understanding of GTM motions, including category creation, competitive differentiation, and persona-driven positioning.
- A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets.
- Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue.
- Leadership experience, with a passion for mentoring and scaling high-performing product marketing teams.
- Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams.
Benefits
- Remote First Policy.
- 5 Days Working With FLEXI Hours.
- Group Medical Insurance (Parents, Spouse, Children).
- Group Accident Cover.
- Company Sponsored Device.
- Education Reimbursement Policy.
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