The person in this role is expected to
Conceptualize and build relevant solutions that differentiate Merkle in marketplace by
Being an innovator in the area of Consumer and Market research
Collaborating with various existing Merkle solutions to find opportunities where C&M research can be a wedge
Work with the technology team to build tech driven solutions that execute research and analyze research data
Consult with clients on new and innovative methods.
Job Title:
Head of Research & Survey Analytics
Job Description:
Research:
- Help improve the Research/advisory within the Market & Consumer Research practice
- Monitor and evaluate the effectiveness of research initiatives
- Guide the clients in conducting in-depth analysis of industry trends and consumer behavior with help of relevant research methodologies
- Interpret & communicate research findings effectively to clients to drive informed decision-making
- Drive continuous improvement in research processes and methodologies
Consulting
- Play the Advisory/consulting role and front end the Research capability
- Oversee the development of business cases and investment proposals
- Analyze competitive landscapes/market dynamics to identify opportunities and threats
- Stay abreast of emerging trends, technologies and regulatory changes in market research domain to adapt the strategy accordingly
- Ensure compliance with ethical standards and data privacy regulations
- Connect the dots within the ecosystem to cross leverage and maximize our efforts towards capability showcase to our clients
Solutioning
- Liaison with clients and internal cross functional teams to identify research objectives and priorities and help put together research solutions/offerings
- Collaborate with senior leadership to align research strategy with overall company goals
- Ensure alignment between strategic objectives and operational execution
- Communicate the strategy & offerings effectively across all levels of the organization
- Foster a culture of curiosity and innovation within the market research team
- Integrate market research insights into product development and/or compliment it with other Merkle offerings
Location:
DGS India - Bengaluru - Manyata H2 block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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