Create and manage advertising-style content and multimedia across email, web, social, and sales collateral. Plan and execute organic and paid digital campaigns, SEO/SEM, lead generation and nurturing using marketing automation. Monitor analytics, report performance, collaborate with sales/product, and handle project management and short-form video production to drive traffic, engagement, leads, and revenue.
Designation : Content Creation cum Digital Marketing Manager
Tenure / Location: Full-time Regular Employment Position, based out of Bengaluru
Company: Invoyz Financial Solutions Pvt. Ltd.
Job Description / Qualification
Experience: 3+ years in ‘Content Creation’ and ‘Digital Marketing’ Manager
This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met. Have an “Advertisement” mindset; with whacky and attractive content creation.
Content Creation [60% KRA]
- Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website.
- Create concise text [short-copy and long-copy] content and create related images / videos.
- Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers.
- Manages the organization’s brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media.
Digital Marketing [40% KRA]
- Planning and implementing strategies for organic / inorganic lead generation.
- Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads.
- Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking.
- Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize lead information. Generate/procure target audience data from open market.
Mandatory Skills:
- Strong skills in “Advertisement style Content Creation”, “Lead Generation”. And “Execution” of digital marketing using automation.
- Video editing or short-form video content creation skills (Reels/YouTube Shorts).
- Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results.
- Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written
- Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).
- Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc.
Nice-to-have Skills:
- Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Candidate Profile:
- Willingness to work in a start-up with ability to work in a dynamic environment.
- Self-starter and an idea generator to analyze & resolve problems...faster & better
- Versatile skill to work in hands-on into any functional area of the organization
- Open for moderate domestic travel
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