Lead Analyst

The purpose of this role is to lead and manage customer analysis deep dives, execute the strategies outlined by senior leadership, and manage the day-to-day communication with clients.

Job Title:

Lead Analyst

Job Description:

Job Description
● Evaluate business goals and objectives from multiple business teams and develop 
tracking/tagging strategies to allow individuals and teams to measure success
● Consult directly with clients and/or their agencies on projects requiring web analytics 
platform selection, implementation, platform remediation, and dashboard 
development.
● Work with client development teams to install, configure & use web analytics 
services such as Google Analytics, Adobe Marketing Cloud, WebTrends, and others
● Able to lead a team with site tag implementation, custom rules development and 
leverage data layer elements for analysis through best-in class Tag Management 
Solution platforms such as Google Tag Manager, Dynamic Tag Manager, Tealium, 
Ensighten, Signal, and others.
● Serve as the primary lead on the development of implementation documentation for 
client developers that details page code requirements and data layer details to 
support stated business analysis needs.
● Perform quality assurance tests and apply best-in-class practices to determine the 
validity of data flowing from implemented tags on client’s analytics implementation
● Assist with tracking and improving the results of clients marketing campaigns
● Build, update and deliver weekly and monthly reports, scorecards, dashboards, and 
key performance reports using Excel and BI tools
● Build automated Dashboards and Scorecards for various business stakeholders
● Provide best practices consulting services to clients in solving their Web analytics 
platform strategy and technical needs.
 ● Manage the building, reporting and analysis of A/B and multivariate tests
● Partner with multiple business units within the client’s organization as well as outside 
the company to ensure that best practices in metrics and decision making are being 
exposed to the client management and core website decision makers.
● Conduct platform training and knowledge sharing in web analytics for clients and the 
project team
● Serve as primary technical lead to client developers, be able to lead client 
discussions and ensure alignment on project with both the client team and internally.

Minimum Qualifications
● Bachelor degree or equivalent
● Google Analytics Individual Qualification OR Adobe Certified Expert : 

Implementation
● Minimum 2 years on-the-job experience implementing web analytics tools such as 
Google Analytics, Adobe Analytics, or WebTrends.
● Minimum 5 years’ experience with web development
● Strong understanding of HTML and web protocols
● Advanced JavaScript skills
● Experience with at least one Tag Management Solution such as Google Tag 
Manger, Adobe Dynamic Tag Manager, Ensighten, Signal, Tealium or TagMan
● Comfortable presenting findings and providing training on analytics tool usage
● Strong English communication skills (written and verbal)
● Proficient with tag auditing tools such as Fiddler, Charles, ObservePoint, WASP
● Experience with dashboard platforms such as Klipfolio, Tableau, Domo
● Experience with iOS and Android SDKs for mobile platform analytics deployment

Preferred Qualifications
● Experience with iOS and Android app development
● Experience using Google or Adobe API’s to insert and extract data
● Experience with SQL-based queries (PHP, MySQL or other), flat-file handling 
through programmatic code, and ETL tools
● Team leadership / technical skills mentoring / management experience

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent