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Kenko AI

Lead Demand Gen Manager | Performance Marketing | B2B SaaS | US Market

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In-Office
Bangalore, Bengaluru Urban, Karnataka
In-Office
Bangalore, Bengaluru Urban, Karnataka

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Our mission

Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.

We’re changing that.

Kenko is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.

So that they can focus on what they love — making people healthy and happy.

Why join marketing team at Kenko?

  • Brand and team that likes to have fun with marketing
  • The growing industry of health and wellness
  • Business essential SaaS product — not another good-to-have SaaS
  • Extremely high demo to conversion rates (40%😱)
  • Happy clients that give great video testimonials

How we do marketing at Kenko?

  • We tell stories that start with our hero's pain
  • We don't assume, we talk to our clients
  • We love highly actionable content (and hate generic content)

What will be your responsibilities?

  • Implement ad campaigns across multiple channels: Google, Meta, TikTok, etc
  • Manage budgets, analyze campaign performance, and make data-driven adjustments
  • Monitor and report on key performance indicators (KPIs)
  • Provide insights to improve marketing performance
  • Lead Conversion Rate Optimization (CRO) initiatives
  • Continuously refine landing pages, forms, and CTAs to maximize lead generation and customer engagement.
  • Conduct A/B tests to increase conversion rates and improve user journeys
  • Monitor industry trends and competitor activities to identify opportunities and threats

What do we need from you?

  • 5+ years of experience in digital marketing with working experience in the US market
  • Expertise in paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and budget management
  • Experience in single-handedly managing a budget of $20k — $50k monthly
  • Strong understanding of Conversion Rate Optimization (CRO) principles and methodologies
  • Proficiency in using analytics tools like Google Analytics, marketing automation platforms, and A/B testing tools.

Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Shiprocket, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

Website -https://www.gokenko.com/
LinkedIn -  https://www.linkedin.com/company/kenkoai/?viewAsMember=true

What you need to know about the Bengaluru Tech Scene

Dubbed the "Silicon Valley of India," Bengaluru has emerged as the nation's leading hub for information technology and a go-to destination for startups. Home to tech giants like ISRO, Infosys, Wipro and HAL, the city attracts and cultivates a rich pool of tech talent, supported by numerous educational and research institutions including the Indian Institute of Science, Bangalore Institute of Technology, and the International Institute of Information Technology.

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