Lead - Digital Marketing

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

As a digital marketer, your primary objective would be to facilitate our super-hungry sales team through demand generation. We are looking for a rockstar performance marketer who will be responsible for ideating, implementing, monitoring and reporting campaigns across all digital platforms. In addition to being an outstanding performance marketer, you will also collaborate on SEO strategies, leveraging support from the in-house team and an external agency to meet overall lead-generation goals. You should demonstrate excellent interpersonal and analytical skills to excel in this role.

• Develop digital marketing strategies to drive lead generation, optimize customer engagement and enhance inbound traffic by understanding campaign goals and ICP, with an emphasis on lead quality and conversion.
• Drive efficiency in campaign management through a deep understanding of measurement tools, attribution models, audience segmentation and marketing funnel dynamics.
• Collaborate with the SEO team and external agency to integrate paid and organic efforts, contributing to overall inbound lead generation goals and achieving SEO-related targets.
• Work closely with inbound and integrated marketing teams to plan and execute campaigns across all digital channels, with a primary focus on paid marketing strategies.
• Collaborate with internal and external creative, content and product stakeholders to implement messaging across touchpoints, including coordination with different agencies.
• Establish robust tracking and reporting mechanisms to capture key metrics, leveraging analytics tools to monitor performance and inform data-driven decision-making.
• Own and drive product-wide initiatives, helping other team members execute similar initiatives for their respective products or geographies.
• Analyze website traffic patterns, collaborate on CRO experiments and recommend improvements to maximize inbound traffic performance.
• Research and implement emerging trends and best practices in digital marketing, focusing on driving inbound growth through paid and organic channels.
• Mentor individual contributors (ICs) with a focus on delivering world-class execution, sharing expertise, and fostering a culture of collaboration and excellence within the team.

Qualifications

• Bachelor’s degree in Technology or an equivalent marketing degree.
• A minimum of 7 years experience in a hands-on digital marketing position.
• In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with LinkedIn, Google Ads, DV360, Marketplaces, Facebook/Instagram, Reddit, Quora and Twitter.
• Excellent analytical abilities to measure and optimize campaigns for performance.
• Adaptability to changing environments, a willingness to learn and the ability to work well with cross-functional teams across geographies.
• Must be a team player who is also comfortable working independently.
• Up to date on the best practices, latest trends and technologies in digital marketing.
• End-to-end campaign execution experience; B2B product marketing experience is preferred.
• Basic familiarity with SEO concepts, website analytics tools (e.g., Google Analytics) and experience coordinating with SEO specialists or agencies will be a plus.
• Experience with Google Tag Manager (GTM), Liveramp and handling a media agency will be an added advantage

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.