Lead Influencer Marketing Analyst

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

CJ Affiliate

Empowered with the world’s largest and most established affiliate marketing network, the CJ Affiliate India team connects global brands and publishers to achieve scalable growth. Passionate about driving sustainable outcomes, the team thrives on providing meaningful solutions to real needs. The power of Epsilon data, collaborative culture and commitment to innovation, make this team the perfect space to grow one’s career. Daring to think big and drive bigger results is a core value that constantly inspires and gives the competitive edge to this team of diverse individuals.

Why we are looking for you

This role requires working with the publisher development team to support them in management and growth of publishers working with CJ Affiliate. The analyst is also required to provide support in publisher audits, competitor analysis and enrolling publishers into advertiser's programs.

What you will enjoy in this role

With over 20 years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing. As a performance-based marketing channel, we help advertisers acquire new customers and increase sales to current customers while facilitating compensation to publishers for every action they drive. We reach billions of consumers by creating fair, transparent, and successful partnerships between advertisers and publishers.

We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with cutting-edge solutions, strategies, and support that drive meaningful results.

What you’ll be doing:

• Responsible for responding to influencer queries and communications.
• Engage with high-performing clients.
• Train and educate influencers on CJ tools, platforms, and product solutions.
• Develop client-facing and internal reports by compiling, analyzing, and interpreting social and performance insights.
• Support project management and operational functions of the Campaigns Team.
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
• Participate in building strategy presentations and post-campaign insights for influencer, content, and brand campaigns.
• Support end-to-end influencer sales and execution processes, including influencer sourcing, onboarding, and casting for each campaign.
• Build trend/vertical and competitive analysis reports using third-party tools, social listening, and campaign management tools.
• Support paid media campaigns, including Facebook, Instagram, TikTok, etc., by establishing KPIs and measuring against benchmarks.
• Drive forward task efficiencies and consistent best practices across the team.
• Proactively identify and implement projects, automation, and recommendations to improve an influencer's program.
• Prioritize activities based on the needs of the team.
• Assist the manager with capacity planning and management.

Qualifications

• Work experience with creators/influencers and/or paid social campaign execution
• You are able to collaborate with your team to solve complex issues
• You are proficient in Microsoft Office, especially Excel
• You have strong analytical skills
• You are respectful to varying opinions and perspectives
• Excellent organizational and communications skills with a strong attention to detail
• Ability to work autonomously in a fast-paced environment in order to meet tight deadlines
• A graduate in any discipline
• 8 - 10 years of exposure in digital media/client services roles

Additional Information

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.