Responsibilities
● Plan and execute digital marketing campaigns across all the paid channels like
google adwords, facebook, instagram, amazon ads etc
● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different
vertical of business
● Ahead of the curve execution on ever-evolving advertisement product suite, based
on channels as mentioned earlier
● Monitor and analyze campaign performance data, identify trends, and make
recommendations for optimization.
● Work with the team to create relevant reports and presentations to share regular
campaign performance updates with the key stakeholders
● Design, conceptualize & co-ordinate with the creative team to bring out campaigns
based on solid consumer & business insights
● Understanding user behavior and performing root-cause analysis of changes in data
trends to identify corrections or propose desirable enhancements in product & across
different marketing channels
● Designing experiments to establish attribution of high reach and impact channels like
programmatic, Youtube etc and evaluating them through relevant KPIs
● Conducting multivariate testing across marketing channels to assess the impact of
advertising spends on the key business metrics
Qualifications
● Deep interest and discipline in learning the skills required to excel in the role
● Inherent interest in how the internet works & user trends on internet consumption
● Good with numbers; analytical skills involving a data-driven approach to
problem-solving
● Proficiency in ms excel is a great add-on
● A knack for content, copy, and creative areas is a definite plus
● Experience: 3+ years
