The role involves leading and enhancing the visibility of a portfolio of fashion brands through strategic marketing initiatives. Responsibilities include developing communication strategies, executing marketing campaigns, collaborating across teams, and managing brand growth.
Please note: Your application will only be considered if you meet at least 70% of the relevant skills outlined in the job description below.
Description: Brand Manager – Marketing
We are looking for a dynamic and Creative - Brand Manager to lead and enhance the visibility of a portfolio of fashion brands through strategic online and offline initiatives.
The role involves collaborating across teams to drive impactful campaigns, strengthen emerging brands, and ensure consistent brand growth.
Key Responsibilities -
- Develop innovative communication strategies informed by market research, consumer insights, and business goals.
- Partner with brand teams to devise marketing solutions for business challenges, while managing agency collaborations to enhance visibility and revenue.
- Lead brand management efforts for a portfolio of 5-6 brands, including planning and executing the annual marketing calendar.
- Design and execute impactful brand campaigns to improve brand metrics and foster customer loyalty.
- Coordinate with internal and external stakeholders to create and deploy content across various channels.
- Execute multi-channel marketing campaigns (online and offline) to enhance brand awareness and saliency.
- Analyze and understand customer segments to tailor marketing communication effectively.
- Manage creative and production workflows for campaign assets
Qualifications & Experience -
- 4-5 years of experience in brand management, including communication strategy and execution.
- Education: Full-time Graduation/Post-Graduation from a premier institute.
- Proven expertise in digital, social media, and content marketing.
- Prior experience in fashion or lifestyle industries is highly desirable.
- Hands-on experience with campaigns, ad shoots, and production processes.
- A creative mindset with a strong ability to generate ideas that drive brand recognition and engagement.
- Strong cross-functional collaboration skills to manage agencies and internal teams effectively.
- Exceptional verbal and written communication skills.
- Highly self-motivated, eager to learn, and results-oriented with a positive attitude.
If you’re passionate about building brands and thrive in a fast-paced, creative environment, we’d love to hear from you!
Myntra Bengaluru, Karnataka, IND Office
Bengaluru, Karnataka, India, 560068
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