Manager Analytics
Job Description
Central Pricing and Promotions
- Draft Annual, Monthly, Daily promotion(s) for driving higher conversions, growing revenue in turn for BAU and event days with close coordination / alignment with cross functional teams
- Coordinate with different teams for obtaining all planning inputs in time & ensure all plans are aligned / agreed with stakeholders before set timelines
- Envisage and structure a holistic view of all revenue related business processes and metrics to understand cross- functional impacts on revenue generation and losses & incorporate the same in plan
- Ensure various aspects of business are considered while designing offers: Business unit, Geography, Season, Purchase recency, purchase sequence, etc
- Improve planning process: move towards planning automation through data science-based planning models, reduce lead time of planning cycle
- Develop & implement strong reporting formats which give a 360-degree view of the health of the portfolio
Revenue Management
- Ensure revenue management on day to day basis with cross functional engagement to meet plan
- Monitor key metrics impacted due to pricing and promotions such as Traffic, gross margin, conversion, DAU, MAU, RPU, customer acquisitions, etc. and take corrective actions
- Initiate regular problem-solving sessions during key events & BAU days and ensure execution of the actions through close coordination with different teams
- Managing high revenue days collaborating with internal and external stakeholders
- Conduct analysis within a larger project stream for understanding revenue and other metric trends & ensure necessary interventions to course-correct if required.
Growth
- Initiate and execute new avenues of revenue generation through new growth areas, promotions, properties, offers, etc.
- Analyzing platform level metrics to isolate problems/strength areas to solve/leverage for better ROI
- Working with cross functional teams (brand, sourcing, technology) to drive bigger strategic projects and initiatives
- Influence various teams/stakeholders within the organization to meet goals & project timelines
Education
Preferably tier 1 MBA / tier 2 MBA with 3-4 years exp / or Engineering with 4-5 years exp
Top Skills
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
