Manager - Digital Marketing

Experience: 7 Years to 10 Years

Role: SEO (Lead / Manager) – Should be hands on.

Job Description:

1. Develop and implement comprehensive SEO strategies to enhance online presence and drive business growth.
2. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
3. Analyze market trends and competitor activities to identify opportunities for innovation.

Responsibilities: SEO 

1. Define and execute SEO strategy across technical, content, and authority building initiatives
2. Leverage AI-assisted tools for content scalability, semantic search optimization, and performance analysis
3. Optimize for AI-driven search experiences, entity-based SEO, and E-E-A-T
4. Ensure quality control and governance for AI-generated SEO outputs
5. Monitor competitive landscape, market trends, and search algorithm changes
6. Translate business goals into actionable digital strategies and execution plans
7. Analyze market trends and competitor activities to identify growth opportunities
8. Pilot new tools, platforms, and AI capabilities to improve digital effectiveness
9. Drive continuous improvement across people, processes, and platforms

Strategy, Innovation, and Continuous Improvement

Essential Skills

1. Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
2. Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
3. Excellent analytical skills with the ability to interpret data and derive actionable insights.
4. Strong project management skills with the ability to handle multiple projects simultaneously.
5. Exceptional communication and interpersonal skills.
6. Creative thinking and problem-solving abilities.
7. Ability to work under pressure and meet deadlines.

Essential Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum of 7 years of experience in digital marketing, with at least 2 years in a managerial role.
3. Proven track record of successful digital marketing campaigns and initiatives.
4. Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are a plus.