About Team
Revenue sell side or category demand management team shapes demand at a category level
across customer, visibility and pricing levers. It manages day to day activities with close
interaction with category buy side teams. This team is a key driver for achieving platform
revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a
specific profitability for the category
Roles & Responsibilities
Role:
Define and achieve the growth strategy for your category with a focus key horizontal projects.
This role involves working with multiple stakholders across teams while working on growth
hacks and building on strategic bets from a 3 year to 5 year growth for the platform.
Responsibilities:
● Responsible for driving the growth for the categories - by growing the brands on the
platform, increasing customer acquisition and retention for the categories
● Responsible for driving the merchandising strategy for the relevant horizontal projects by
driving the acquisition and retention targets for the categories and CRM strategy
● Responsible for driving the go-to-market for all launches and campaigns and events for
the project/category
● Responsible for closing & aligning traffic targets for the month across, Merch, CRM., Perf
and other channels etc.
● Develop a sharp understanding of the category, its customer cohorts, their drivers and
barriers to purchase online
● Use the customer understanding to co-create the right CVP and marketing RTBs
(Reasons to believe) for the project/category along with the category teams
● Set up various experiments to drive growth for the business in top of funnel
● Work closely with product tech teams to optimize for growth for the platform
Qualifications, Experience
● 3 - 4 years’ experience in e-commerce/high growth startup/ analytics fields will be an
added advantage
● Must manage multiple senior stakeholders independently
● High competency in written and verbal communication skills (preparation of business
documentation, presenting to senior stakeholders a must)
● Able to innovate on demand initiatives with category & industry first initiatives
● Able to work with others in a fast-paced, team environment and to interact effectively
with all levels of management.
● Results oriented with excellent communication and interpersonal skills, can work
individually with minimal or no supervision
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
