Job Title:
Data Analyst (Campaigns)
Main Purpose of Job (Why Job exists/What it must achieve)
Reports to:
Rahul Soni
Drive data-driven decision making by analyzing customer and business data to generate insights that improve customer experience, engagement, and revenue.
Leverage advanced analytics, machine learning, and automated data workflows to optimize marketing initiatives and customer strategies.
Units/Location:
Mantle Solutions (P) Ltd
Bangalore
Main Responsibility/Job Summary
(Primary deliverables of role and its scope)
MOP (Measurable parameters of the role) & Dimensions (Span of the role)
(*Not Mandatory)
- Analyze customer behavior across touchpoints and key metrics to identify trends, insights, and opportunities to improve customer experience.
- Support the end-to-end execution of personalized promotion campaigns, including campaign planning, audience segmentation, execution tracking, performance analysis, and deriving actionable learnings.
- Develop and maintain scalable data pipelines and automated analytical workflows using SQL, Python, and PySpark to enable efficient data processing and reporting.
- Collaborate with business and marketing stakeholders to translate data insights into actionable recommendations that support strategic decisions and drive revenue growth.
Staff Reporting: 0 Direct Reports: 0
Skills & Knowledge Requirements (Abilities/knowledge & Expertise in field)
Knowledge (Technical/Functional)
- SQL
- Python (Pandas, Numpy)
- PySpark
- MS Excel
Skills:
- Data Interpretation
- Actionable Insighting
- Complex Problem Solving
Qualifications
- BTech/Masters (Math./Stats)
Experience
- 2+Years in relevant role.
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