Analyze customer behavior and campaign performance to generate actionable insights. Build and maintain scalable data pipelines and automated analytics workflows using SQL, Python, and PySpark. Support campaign planning, audience segmentation, execution tracking, and stakeholder communication to optimize engagement and ROI.
Job Title: Data Analyst
Location: Mantle Solutions (P) Ltd, Bangalore
Role OverviewThe Data Analyst – Campaigns will play a key role in driving data-led decision-making by analyzing customer behavior and campaign performance. This role focuses on generating actionable insights, enabling personalized marketing, and building scalable data solutions to improve customer engagement and revenue growth.
Key Responsibilities- Analyze customer behavior across multiple touchpoints and key metrics to identify trends, patterns, and opportunities to enhance customer experience.
- Support end-to-end execution of personalized promotional campaigns, including campaign planning, audience segmentation, execution tracking, and performance evaluation.
- Develop and maintain scalable data pipelines and automated analytical workflows using SQL, Python, and PySpark.
- Monitor campaign performance and derive actionable insights to optimize targeting, engagement, and ROI.
- Collaborate with business and marketing stakeholders to translate data insights into strategic recommendations that drive growth.
- Drive data-driven decision-making by analyzing customer and business data to improve engagement, experience, and revenue outcomes.
- Leverage advanced analytics, machine learning techniques, and automated workflows to optimize marketing strategies and customer lifecycle initiatives.
- Campaign performance improvement (CTR, conversion rate, ROI)
- Accuracy and effectiveness of customer segmentation
- Efficiency and scalability of data pipelines and reporting
- Impact of insights on business and marketing decisions
Team Structure:
- Individual Contributor role (No direct reports)
Technical Skills:
- Strong proficiency in SQL
- Python (Pandas, NumPy)
- PySpark
- Advanced MS Excel
Core Skills:
- Data Interpretation & Analytical Thinking
- Actionable Insight Generation
- Complex Problem Solving
- Stakeholder Communication
- B.Tech / Master’s degree in Mathematics, Statistics, Computer Science, or a related field
- 2+ years of experience in a Data Analyst / Campaign Analytics / Marketing Analytics role
- Experience in retail, e-commerce, or CPG domains
- Exposure to marketing automation tools and A/B testing frameworks
- Familiarity with data visualization tools such as Tableau or Power BI
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