The role is to lead the marketing function, focusing on brand management, supplier and user acquisition, community engagement, and strategic campaign execution. The marketing lead will coordinate with various teams to align on goals and manage a team while ensuring consistency in brand messaging across all channels.
This role is with one of our portfolio companies.
Responsibilities:
- Completely own the Marketing function (it's vision and execution)
- Branding
- Supplier & User Acquisition
- Communication and GTMs & Product Marketing
- Community Management, PR & Social Media
- Work closely with the founders, and business teams to understand goals and own marketing roadmaps in alignment with the goals
- Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Shape and manage brand identity, ensuring consistency across all channels and touch points. Oversee the creation of compelling marketing materials, campaigns, and content that resonate with our target audience.
- Develop brand guidelines and ensure adherence to maintain a cohesive brand image.
- Design and manage marketing campaigns; brainstorm ways to improve creatives, content, copies etc. to improve effectiveness of campaigns.
- Drive supplier acquisition initiatives through various channels and develop strategies to optimize acquisition costs and maximize ROI.
- Be on top of supplier behaviour, and understand them in & out - leveraging data, customer interactions, studying analogues etc.
- Build scaled supplier communities, and conduct regular activities, events etc to educate them, deepen relationships and drive delight for the supplier.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
- 6 to 10 years of professional experience in a marketing lead role at a tech-first organization (consumer tech/ SMB SaaS exp is a plus).
- Leadership and effective stakeholder management capabilities.
- Curiosity and love for understanding consumer behaviours, telling stories, building narratives and driving impact at scale.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Awesome communication skills, to ensure effective cross-functional collaboration.
- Ability to navigate through dynamic, fast-paced work environment of an early-stage startup.
- Open to learning new stuff.
- Humble, kind, and open to feedback.
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