The Marketing Data Analyst II at Cadence will enhance data-driven marketing strategies by analyzing data to provide strategic insights, creating dashboards, monitoring campaign performance, and optimizing customer experiences. This role involves collaboration with various teams to improve data analysis capabilities and ensuring data integrity.
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Role Overview:
Cadence Design Systems is looking for a Marketing Data Analyst 2 who will play a pivotal role in advancing our data-driven marketing strategy. This position requires a seasoned professional with expertise in transforming complex data into strategic insights that drive key marketing decisions and optimize performance across various platforms. As a Marketing Data Analyst 2, you will work closely with cross-functional teams to enhance our data analysis capabilities and contribute to the success of our marketing initiatives.
Key Responsibilities:
- Advanced Data Analysis: Execute comprehensive data analysis using advanced tools and techniques to derive actionable insights that support strategic marketing decisions.
- Dashboard and Report Creation: Develop and maintain sophisticated dashboards and reports using Tableau or similar data visualization tools to track key marketing metrics and trends.
- Cross-functional Collaboration: Partner with marketing, IT, and other departmental teams to identify data needs and deliver solutions that enhance marketing performance and customer experience.
- Campaign Performance Tracking: Utilize Adobe Analytics, Google Analytics, and other tools to monitor and report on marketing campaign performance, providing insights for optimization.
- Customer Experience Optimization: Use Adobe Target to personalize and improve customer engagements based on data-driven insights.
- Data Quality Assurance: Conduct rigorous data cleaning, preprocessing, and testing to ensure data integrity and reliability.
- Predictive Modeling and Statistical Analysis: Apply advanced statistical techniques and predictive modeling to forecast trends and inform marketing strategies.
- Industry Trend Monitoring: Stay updated with the latest industry trends and developments to continuously improve our data analysis approaches.
Required Skills and Qualifications:
- Technical Proficiency: Strong competency in SQL, Tableau, Adobe Analytics, Adobe Target, GA4 and Excel for data analysis and visualization.
- Analytical Expertise: Proven experience in data analysis within a marketing context, with a focus on transforming data into strategic insights.
- Communication Skills: Excellent ability to communicate complex data findings to non-technical stakeholders effectively.
- Attention to Detail: Meticulous with a keen eye for detail and accuracy in data handling and analysis.
- Project Management: Capable of managing multiple projects in a fast-paced environment, prioritizing tasks effectively.
- Problem-solving: Strong problem-solving skills, particularly concerning marketing and website data.
Preferred Qualifications:
- Background in statistical analysis and predictive modeling.
- Advanced degree in data science, marketing, or a related field (BE/BTech/ME/MTech/MBA or equivalent).
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Top Skills
SQL
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