Leads B2B demand generation, account-based marketing, pipeline growth, performance marketing, and GTM initiatives for cloud and managed services. Manages multi-channel campaigns, lead nurturing, marketing automation, CRM platforms, campaign ROI, and partner co-marketing. Collaborates with sales and pre-sales teams to target enterprise accounts, improve conversions, and achieve measurable revenue outcomes.
About This Role
We are looking for a results-driven Marketing Manager – Lead
Gen & Growth to drive pipeline generation, account-based marketing (ABM),
and growth initiatives for our cloud and managed services business.
This role will work closely with Sales, Pre-Sales, and
leadership teams to execute revenue-focused marketing programs that improve
pipeline contribution, lead quality, and market visibility across target
enterprise accounts.
The ideal candidate should have strong experience in B2B
demand generation, enterprise technology marketing, performance marketing, and
marketing operations within cloud, SaaS, or managed services environments.
Responsibilities
- Drive
qualified pipeline generation through integrated B2B marketing campaigns
- Execute
demand generation programs across digital and offline channels
- Build
and optimize lead nurturing and lifecycle marketing programs to improve
funnel conversions
- Manage
marketing-sourced pipeline targets, campaign ROI, and conversion metrics
- Support
revenue growth through measurable marketing initiatives aligned with
business goals
- Identify
and target accounts through ABM strategies and market research
- Collaborate
with Sales and Pre-Sales teams to align campaigns with target accounts and
business priorities
- Analyze
market trends, competitor positioning, and customer insights to improve
campaign effectiveness
- Ensure
alignment between marketing campaigns, sales priorities, and pipeline
goals
- Support
go-to-market (GTM) initiatives for cloud, managed services, and enterprise
solutions
- Liaise
with Google and strategic technology partners on joint GTM initiatives,
campaigns, co-marketing opportunities, and market development programs
- Manage
and optimize multi-channel marketing campaigns including: Google Ads /
Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO
(Generative Engine Optimization), Email marketing, Webinars and partner
campaigns
- Improve
digital visibility, lead acquisition, and campaign performance
- Manage
CRM and marketing automation platforms such as HubSpot and Salesforce
- Track
and analyze campaign performance
Requirements
Requirements
- 7+
years of experience in B2B marketing, preferably in Cloud, SaaS, Managed
Services (MSP), or enterprise technology environments
- Strong
expertise in pipeline generation and demand generation marketing
- Hands-on
experience with Account-Based Marketing (ABM) for enterprise accounts
- Experience
collaborating with Sales and Pre-Sales teams in revenue-focused
environments
- Familiarity
with cloud ecosystems including AWS, Azure, and GCP
- Experience
managing performance marketing initiatives including Google Ads, SEO, AEO,
and GEO
- Experience
with CRM and marketing automation platforms such as HubSpot and Salesforce
- Strong
analytical and data-driven mindset with focus on measurable business
outcomes
- Ability
to manage multiple campaigns in a fast-paced environment
- Experience
working with Google Cloud ecosystem or partner programs
- Familiarity
with GTM partnerships and co-marketing initiatives
- Exposure
to AI-enabled marketing tools and automation platforms
- Bachelor’s
or Master’s degree in Marketing, Business, Communications, or related
field
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