Marketing Lead_MPS

Company Description

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels.

From a Bosch India perspective, we see a need to transform with new mind-sets - operating together with businesses, governments, and consumers- to imagine a future landscape focusing on efficient mobility concepts, clean energy needs, decentralized governance, convergence on connectivity etc. In an era of dynamic technological advancements, evolving consumer preferences, and shifting regulations, Bosch envisions a connected ecosystem within the shared economy that will shape the future of mobility.

With a vision of accident-free and emission-free mobility, Bosch Mobility Platform and Services (MPS) is building an ecosystem of digital platforms and neutral e-commerce marketplaces. Our goal is to enable businesses to collaborate, innovate and co-create to solve complex problems of mobility in the realms of goods movement, people transportation, and parked vehicle ecosystem.

We are looking for an integrated marketing professional with a prior experience of 10+ years in the B2B SaaS space leading the marketing mandate of MPS. With a strong commitment to product-led growth (PLG) and marketing excellence, this role is pivotal in orchestrating the global and regional marketing strategy to position Bosch MPS as a leader in the domain.

Job Description

What does the role entail?

As the India and Global Marketing Lead, you will be the cornerstone of our marketing strategy, responsible for:

1. Defining and Owning the Brand Narrative:
   Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.
2. Championing Product-Led Growth (PLG):
   Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
3. Strategic Pricing and Market Positioning:
   Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
4. Integrated Marketing Campaigns:
   Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
5. Martech and Digital Ecosystem Leadership:
   Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences.
6. Content and Thought Leadership:
   Elevate Bosch MPS’s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
7. GTM Strategy and Product Launches:
   Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.
8. Partner Enablement and Loyalty Programs:
   Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.
9. Data-Driven Decision Making:
   Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.
10. Team Leadership and Collaboration:
    Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals.
11. Market Research and Consumer Insights:
    Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.

Qualifications

1. MBA in Marketing, Business Administration, or a related field from a reputed institute.

2. At least 10+ years of leadership experience in B2B marketing, including exposure to global and regional markets.

Additional Information

Supporting competencies for the role:

1. Brand Storytelling and Strategic Thinking:
   Expertise in brand positioning, pricing, and creating compelling narratives that resonate globally.
2. Data Savvy and Analytical:
   A mindset that blends creativity with data, enabling measurable success and continual improvement.
3. Market Intelligence:
   A strong grasp of market research techniques to identify emerging trends, assess competition, and understand consumer behavior.
4. Global Mindset with Local Adaptation:
   Experience in navigating cultural nuances and market dynamics to craft strategies that work globally but connect locally.
5. Collaborative Leadership:
   A natural ability to inspire teams, foster collaboration, and align diverse stakeholders toward shared goals.
6. Execution Excellence:
   A proven track record of translating strategic visions into impactful marketing initiatives that drive tangible business outcomes.