Marketing Manager - Events

About Sigmoid

Sigmoid is a leading data analytics and AI services firm that empowers enterprises to drive business transformation. It has been ranked by Inc magazine as one of the fastest growing companies in North America. Some of the world's largest data producers partner with Sigmoid to solve complex business problems. Learn more about the company at www.sigmoid.com.

Job Summary

We are seeking a dynamic and results-driven Event Marketing Manager to join our marketing team. In this role, you will play a pivotal part in positioning Sigmoid as a thought leader in the data and analytics space by strategizing, planning, and executing high-impact events, including industry conferences, hosted events, webinars, and hackathons. 

Key Responsibilities

Event Strategy and Planning:

• Develop and execute the annual event marketing calendar aligned with Sigmoid's business objectives and target audience.
• Research and identify sponsorship opportunities at key industry conferences and events.
• Ensure consistent branding and messaging across all events.

Event Management and Execution:

• Manage end-to-end planning and execution of sponsored industry conferences, including booth design, collaterals, and attendee engagement strategies.
• Organize hosted events, such as roundtables, networking sessions, and executive briefings, to drive lead generation and nurture existing client relationships.
• Plan and execute virtual events such as webinars, ensuring seamless coordination between internal and external stakeholders.
• Lead the planning and promotion of technical hackathons to showcase Sigmoid's innovation and attract top talent.

Collaboration and Stakeholder Management:

• Collaborate with internal teams, including Sales and Delivery, to align event goals with business priorities.
• Liaise with external vendors, event organizers, and partners for flawless execution.
• Work closely with the content and design teams to develop impactful event messaging, presentations, and marketing materials.

Budget Management:

• Manage event budgets, ensuring cost-effectiveness without compromising quality.
• Track and report key metrics for each event, including leads generated, pipeline contribution, and brand impact, ensuring measurable ROI.

Qualifications

• Experience: 4 to -7 years of experience in event marketing in IT Services, Data & Analytics firms or a SaaS company. 
• Education: A Master’s degree in Marketing, Communications, Business, or a related field. Certification in digital marketing is a plus. 
• Skills:
• Excellent project management abilities.
• Strong communication and interpersonal skills.
• Good knowledge of event platforms, email marketing platforms, and social media.
• Analytical mindset for evaluating event success and deriving actionable insights.

Why Join Us:

• Work with a fast-growing leader in data and AI-driven solutions.
• Competitive compensation and benefits.
• Opportunities to grow professionally while managing high-visibility initiatives.
• Collaborative, inclusive, and innovative culture.

To Apply:

Please submit your resume and a cover letter to [email protected] outlining your relevant experience and why you’re interested in joining Sigmoid as a Marketing Events Manager.