Who are we and why this opportunity?
Avathon, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.
Drive change and create a footprint. Learn more at: Avathon
Job Title: Marketing Manager
Location: Bangalore (4-5 days work from office)
Experience: 9-11 years
Industry Background Preferred: Enterprise Technology, Manufacturing, Energy (conventional and renewable), Aerospace & Government, Supply Chain
About the Role:
We are seeking a Marketing Leader to help drive global demand generation and marketing initiatives, managing a Bangalore-based team of marketers and sales development representatives. This role will play a key part in executing marketing campaigns, ensuring effective collaboration with global marketing and sales colleagues, and optimizing regional execution to drive business growth. The ideal candidate will be highly organized, detail-oriented, and experienced in B2B marketing with a strong focus on campaign execution, digital marketing, and marketing operations.
Key Responsibilities
- Support the global marketing team by executing demand generation programs, digital campaigns, content marketing, email marketing, paid media, ABM, SEO/SEM, and social media to drive lead generation and pipeline growth.
- Manage and mentor the local marketing team in India, ensuring smooth execution of global marketing strategies and alignment with business objectives.
- Collaborate closely with cross-functional global teams, including product, sales, channel and regional stakeholders, to adapt and localize global marketing initiatives.
- Oversee marketing operations including lead management, performance tracking, campaign analytics, and reporting to measure effectiveness.
- Assist in global events support, including logistics, content coordination and promotional strategies for both virtual and in-person events.
- Ensure brand consistency across all marketing touchpoints while tailoring messaging to fit regional and global needs.
- Analyze marketing performance using data-driven insights to refine strategies and improve campaign effectiveness.
- Stay updated with industry trends, emerging marketing technologies, and best practices in B2B marketing to enhance global execution.
- This position is in-office 4-5 days a week.
Qualifications & Experience
- 9-11 years of marketing experience with a focus on B2B demand generation, campaign execution and digital marketing.
- Prior experience in enterprise technology, manufacturing, energy (conventional and renewable), aerospace & government and/or supply chain highly preferred.
- Strong understanding of marketing automation, CRM systems (HubSpot, Marketo, Salesforce), and digital analytics tools.
- Proven ability to manage a team, collaborate across time zones and work in a fast-paced global environment.
- Excellent written and spoken English communication skills, with the ability to develop compelling content and messaging for different audiences while maintaining company brand and style standards.
- Analytical skills with the ability to interpret data, track performance and optimize marketing campaigns for better outcomes.
- Strong project management skills, ability to prioritize tasks and manage multiple initiatives simultaneously.
Why Join Us?
- Lead a dynamic local team while working on high-impact global marketing initiatives.
- Expand your expertise driving global demand generation in a culture that encourages innovation and experimentation.
- Accelerate your career in a fast-paced, collaborative work environment in a rapidly-growing company building cutting-edge solutions in industrial AI, backed by world-class leadership and investment.
Avathon is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.
Avathon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.
