Own Ankercloud’s marketing strategy, positioning, brand messaging, partner marketing, and demand-generation engine across AI, data, cloud, and SaaS services. Develop annual plans, thought leadership, ABM and multi-channel campaigns, marketing automation workflows, events, and digital content. Track funnel metrics, pipeline contribution, CAC, and campaign ROI through CRM and marketing dashboards, providing actionable recommendations to leadership.
Ankercloud Technologies | ankercloud.com
Marketing Manager – Strategy & Demand
Generation
Bengaluru, India | Full-Time
About Ankercloud:
About Ankercloud:
Ankercloud Technologies is a Premier Cloud Technology Services Provider delivering Engineering
Intelligence across AI, Data, Cloud, and Applications. Trusted by 150+ customers across India,
APAC, and Europe, we partner with AWS, Google Cloud, and Microsoft Azure to help organizations
migrate, modernize, and scale. Our fastest-growing practices today are Agentic AI, GenAI, and
Cloud Security - and we're building the team to match that ambition.
Role Overview:
We are looking for a Marketing Manager who can own both the strategic narrative and the demand
engine. This is a dual-mandate role: you will shape how Ankercloud is positioned across our AI,
Data, and Cloud practices - while simultaneously running the programs that fill the top of the
funnel.
Key Responsibilities
Marketing Strategy
• Define and execute Ankercloud's go-to-market positioning across our core practices: Agentic
AI, GenAI, Cloud Migration, Cloud Security, Data Analytics, SaaS Transformation, and
Managed Services
• Build the annual marketing plan aligned to revenue targets - including budget allocation,
channel mix, and campaign calendar
• Develop thought leadership content in partnership with technical leaders (whitepapers,
solution briefs, case studies, blogs) aligned to Ankercloud's published resources and
solutions
• Own brand messaging for EU, APAC, US; ensure consistency across all customer-facing
materials and the website
• Drive partner co-marketing programs across AWS, Google Cloud- leveraging MDF, joint
campaigns, and partner summits
Demand Generation
• Design and run multi-channel demand generation programs: paid digital, email, content
syndication, events, and webinars
• Own the full-funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and
contribution to ARR
• Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing
and scoring
• Run ABM (Account-Based Marketing) programs targeting enterprise and mid-market
accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility,
and ISV/Technology
• Work closely with the Pre-Sales team to create vertical-specific battle cards, one-pagers,
and campaign assets for each practice area
• Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com
content strategy
Partnerships & Events
• Co-ordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner
events
• Own Ankercloud's events strategy - from industry conferences to proprietary roundtables —
and measure ROI per event
• Manage Round Table, and e-book/whitepaper campaigns through the resources hub
Analytics & Reporting
• Track, analyse, and report on marketing performance against OKRs on a fortnightly and
quarterly cadence
• Own the marketing dashboard in CRM and marketing automation platforms
• Provide actionable insights to leadership on channel performance, pipeline contribution, and
where to invest next
What We're Looking For
Experience & Skills
• 6–9 years of B2B marketing experience, with at least 3 years in a Cloud, SaaS, or
technology services company
• Proven track record of owning demand generation programmes that materially contributed to
pipeline and revenue
• Strong understanding of the hyperscaler ecosystem (AWS, GCP); multi-cloud partner
marketing experience is a significant plus
• Hands-on proficiency with marketing automation (HubSpot preferred), CRM tools, and paid
digital platforms (Google Ads, LinkedIn)
• Experience running ABM campaigns in close alignment with enterprise sales teams
• Data-driven mindset: comfortable with funnel analytics, attribution models, and performance
dashboards
• Excellent written and verbal communication; able to distil complex technical concepts
(Agentic AI, cloud security, MLOps) into compelling narratives
Nice to Have
• Experience marketing Agentic AI, GenAI, or ML solutions to enterprise buyers
• Familiarity with APAC or European market dynamics — India, Southeast Asia, DACH
• Prior experience at an AWS, GCP, or Azure partner organization
• Exposure to analyst relations (Gartner, Forrester) or technology PR
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