About Edmingle
Edmingle is an AI-powered LMS purpose-built for professional training and skilling businesses. We serve upskilling companies, certification institutes, vocational training academies, and businesses running structured training programs — the operators who run outcome-driven programs at scale.
We're a lean, high-ownership team building serious infrastructure for India's training economy. Our product goes beyond content delivery — it automates training operations, drives learner engagement, and brings AI into the core of how training businesses run and grow. If you've ever wanted to work somewhere where your work visibly moves the needle, this is it.
Role Overview
We're looking for a Marketing Manager who will own the day-to-day marketing function at Edmingle — from website and landing pages to paid media coordination, content, product marketing, and sales enablement. This is an individual contributor role with real ownership, not a task-executor role. You'll work directly with our founder.
This role is for someone who thrives on variety, is genuinely curious, and gets things done without needing a playbook handed to them.
What You'll Do
As the owner of Edmingle's marketing function, you'll work across the full GTM stack — no single-channel specialization, no hand-holding. Here's what the role covers:
Website and positioning — Own the messaging, structure, and content of our website and landing pages. Brief the design and development teams, and ensure every page is built with buyer intent and conversion in mind.
Performance marketing — Coordinate day-to-day with our external agency across paid search, social, and SEO. You'll be an informed, demanding client — reviewing briefs, questioning assumptions, and holding the agency accountable to outcomes.
Content and social — Drive Edmingle's content engine: company LinkedIn, Instagram, long-form SEO content, and customer stories. You'll brief the designer, work with AI tools to scale production, and ensure everything is connected to our ICP and positioning.
Product marketing and sales enablement — Translate product releases into crisp customer communication. Build and maintain the materials the sales team needs — decks, battle-cards, objection-handling guides, and product videos.
Marketing operations — Own the marketing pipeline: lead tracking, demo funnel health, weekly performance reporting, and coordination with engineering on lead qualification. Plan and run events, webinars, and customer engagement initiatives.
Requirements
What We're Looking For
Must-haves
4–7 years of B2B SaaS or EdTech marketing experience, ideally at a startup where you were the first or second marketing hire
Has personally managed a performance marketing agency — can review a campaign brief, flag weak copy, and question targeting logic with confidence
Has done real content work: written copy, briefed designers, managed a content calendar — not just overseen it
Strong written English — can write a social posts, a landing page headline, and a sales one-liner that actually land
Working knowledge of Google Ads, Meta Ads, and basic SEO — not to run campaigns solo, but to be informed and demanding.
Comfortable in HubSpot: contacts, forms, lifecycle stages, and basic reporting
Has coordinated with designers and web developers and knows how to write a proper brief
A quick, self-directed learner — when given something new, researches best practices, builds a plan, and executes without hand-holding
Nice-to-haves
Prior experience at a vertical SaaS selling to SMBs, training businesses, or educational institutions — understands buyer language instinctively
Has used AI tools (Claude, ChatGPT, Perplexity) seriously as a work accelerator across research, content, and analysis
Has experience running or coordinating webinars, podcasts, or live customer events
Has built or contributed to a product marketing function from scratch
Benefits
What You'll Get
Direct working relationship with the founder — you'll have full context on the business, not just your slice of it
Real ownership from day one — you make decisions and see their impact on pipeline
A product that's genuinely differentiated in a market full of generic LMS tools
Exposure to the full B2B SaaS GTM motion — paid, organic, content, product marketing, and events — all in one role
A culture that rewards initiative, moves fast, and has no patience for unnecessary process
Room to grow into a Head of Marketing role as the company scales
