We are looking for a Marketing Manager with 7 to
10 years of B2B experience to own end-to-end marketing execution across brand
awareness, demand generation, events, content, digital, and sales enablement.
This is a hands-on role for someone who is structured, dependable, and
outcome-oriented able to take strategic direction and convert it into
disciplined weekly and monthly action.
Reports to: Marketing Lead
• Execute the annual marketing plan across events,
digital, content, social media, partner marketing, and demand generation; track
budget utilization and report on outcomes
• Plan and execute trade shows, exhibitions, and
industry events end to end booth, collateral, logistics, lead capture, and
post-event follow-up
• Run lead generation campaigns across events,
digital ads, email, ABM, and partner channels; coordinate with sales for lead
nurturing and pipeline tracking.
• Focus on achieving marketing inbound,
multi-channel, lead generation targets for the year. Work closely with sales
and partner organizations to ensure accurate tracking and conversions.
• Manage the website transition, and subsequent
updates, landing pages, and SEO execution in coordination with vendors and
agencies
• Own LinkedIn and other relevant B2B social media
channels for the ANSCER Robotics brand; execute monthly content calendar and
track performance
• Coordinate creation of case studies, sales
presentations, brochures, videos, and all marketing and sales collateral
• Execute PR activities and ensure all external
communications follow internal approval processes
• Support partner marketing: MDFs, co-marketing
activities, partner communications, and partner portal
• Manage agencies and vendors with clear briefs,
timelines, and cost trackers
• Maintain weekly and monthly performance
dashboards covering leads, reach, website metrics, event ROI, and budget
utilization
• Manage junior team members, interns, and
cross-functional coordination with sales, product, technical, and finance teams
Requirements
• 7 to 10 years of B2B marketing experience,
preferably in industrial equipment, automation, manufacturing, or engineering
sectors
• Proven track record executing marketing plans
across events, digital, content, and lead generation
• Strong experience with both offline and online
lead generation in B2B environments
• Ability to manage multiple projects, vendors,
and stakeholders simultaneously
• Strong command of Excel, PowerPoint, trackers,
and reporting formats
• Familiarity with CRM, SEO, LinkedIn campaigns,
email marketing, ABM, and website CMS tools is an advantage
• Some people management experience including
executives and interns
The right person for this role brings structure
to execution, takes ownership without being chased, and communicates
proactively with leadership, sales, and agencies. They are comfortable with
ambiguity, move quickly when priorities shift, and hold high standards for
quality in every external output.
Benefits
- Career Growth – Opportunities for leadership, mentorship, and continuous learning.
- Collaborative Culture – Work with a passionate and skilled team in a dynamic environment.
- Competitive Perks – Industry-standard salary and health benefits.
- Inclusive Workplace – We are an equal-opportunity employer committed to diversity.
