Marketing Operations Analyst

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

Job Summary:  

As a Marketing Operations Analyst on our Marketing Operations team, you will play a key role in demand generation activities by working closely with the marketing team and other cross-functional teams to analyse marketing metrics, assess performance, and recommend optimisations to help improve efficiency and achieve demand generation goals. You will also be responsible for maintaining and optimising MarTech systems and integrations, continually searching for innovative solutions that help the Sales and Marketing teams cost effectively create more demand.

Responsibilities

TECHNOLOGY & DATA MANAGEMENT 

• Proactively monitor MarTech platforms and data workflows to identify problems, engaging colleagues to understand and solve 
• Champion data integrity across all MarTech platforms; own marketing database hygiene and data requests (e.g. segmentation, list creation, uploads, cleaning of duplicates, data consistency) 
• Master MAP (Hubspot) to create structure and optimize processes that improve the efficiency and effectiveness of marketing activities 
• Explore MarTech enhancement (e.g. GenAI) that help unlock efficiencies, champion adoption and run point on admin-related duties for Marketing-owned platforms 
• Manage Salesforce CRM and MAP integrations with other MarTech platforms to streamline process, troubleshoot issues and maintain data flow 
• Manage lead scoring and ensure effective handoff of marketing leads to Business Development, Sales and CS teams. 

REPORTING & ANALYSIS 

• Monitor, analyze, and report marketing contribution to pipeline, program ROI, bookings and Contact activity in dashboards and reports 
• Contribute to weekly metric discussions with marketing leaders and other colleagues as needed 
• Leverage analysis of marketing performance to inform lead generation strategies, and make recommendations to optimise 
• Work with others on the Marketing team to develop, track and implement processes and reporting on Marketing influence, CAC, ROI, Paid site visits, MQLs, CTRs, etc. Identify trends and make recommendations to improve performance. 

Requirements

• 4+ years of experience in Marketing Operations and/or strategy role in a high growth SAAS environment 
• You know and understand Marketing & Sales funnel metrics and management 
• Highly proficient in HubSpot, Salesforce and Microsoft suite  
• Experience with tools like Intercom (web chat), Funnel.io (analysis), paid advertising platforms, Google Analytics, website CMS and optimisation tools  
• Skilled at measurement, reporting and analysis including attribution approaches  
• Driven by data with experience using ‘test and learn’ frameworks 
• Applies domain knowledge and attention to detail to refine marketing processes and drive efficiencies
• Communicates effectively with colleagues and has an open to learning mindset
• Break work and problems down into manageable pieces; convey, receive and interpret ideas, present tailored information to Marketing or cross-functional audiences

Nice to have: 

• Agency background preferred but not necessary 

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self
  We show up authentically, are self-aware and always strive to be better.
• See it. Own it. Solve it.
  We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
• Together We’re Better
  We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Poppulo is an equal opportunity employer.

We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI  Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.