We are looking for passionate and driven professionals to join DataZymes, a next-generation analytics and data science company founded in 2016. At DataZymes, we focus on driving technology-led innovation and helping clients maximize the value of their data and analytics investments through cutting-edge platforms and consulting expertise. If you are excited about working on impactful solutions in the healthcare analytics space and want to be part of a high-performance, fast-growing team, we’d love to hear from you.
The B2B Marketing Specialist will
be responsible for planning and executing DataZymes' commercial marketing
activities across campaigns, content, digital channels, and events. The role
requires a balance of strategic thinking and hands-on execution, and will work
closely with subject matter experts, account managers, and senior leadership to
translate business priorities into marketing output.
• Plan and execute B2B
marketing campaigns across email, LinkedIn, and digital channels, targeting
both existing accounts and prospective clients
• Develop and manage outreach
sequences for new-logo prospecting and re-engagement of lapsed contacts
• Build and maintain
account-based marketing (ABM) campaigns targeted at specific stakeholder
functions within priority accounts
• Monitor campaign
performance metrics, draw insights, and recommend adjustments to improve
results
• Manage the company LinkedIn
page - content planning, post scheduling, carousel production, and performance
reporting
• Coordinate with internal
teams to develop blog posts, case studies, capability materials, and thought
leadership content
• Maintain a structured
content calendar and ensure consistent publishing cadence across all channels
• Produce campaign graphics
and social assets liaising with the design resource
• Maintain CRM data hygiene -
contact records, pipeline stages, and activity logging
• Build and manage target
contact lists for outreach campaigns, using prospecting tools and LinkedIn
• Track engagement signals
across campaigns and provide Account Leads with regular reports on active
prospects
• Support in the planning for
focused events.
• Manage pre-event and
post-event marketing activities, including promotional content and follow-up
campaigns
• Support the coordination of
webinars, partner blog contributions, and other visibility-building activities
• Track and report on
marketing KPIs - campaign performance, content output, social growth, and
pipeline contribution and report to senior leadership
• Research on current
accounts and target accounts and share updates with team to align on content
for reach outs.
Requirements
Required
Preferred
• 6+ years
of B2B marketing experience with direct campaign execution responsibility
• Proven
experience managing email marketing campaigns end-to-end
• LinkedIn
company page ownership - content, scheduling, analytics
• Proficiency
in Canva for graphic and social asset production
• CRM
experience: Pipedrive, HubSpot, Salesforce, or equivalent
• Strong
written communication - email, social, and long-form copy
• Organised,
self-directed, and comfortable managing multiple priorities
• Proficiency with use of AI to generate strong relevant content,
planning and execution
• Background
in technology, analytics, SaaS, or consulting marketing
• Experience
with account-based marketing (ABM) methodology
• Familiarity
with contact prospecting tools
• Basic SEO
knowledge
• Exposure
to the pharma or life sciences sector
Education: Bachelor's or Master's
degree in Marketing, Business, Communications, or a related field. Engineering
graduates with relevant experience may also apply. Professional certifications
in digital marketing or CRM platforms are advantageous.
DataZymes Analytics Pvt. Ltd. Bengaluru, Karnataka, IND Office
Honeykomb by BHIVE (Managed Office Spaces), MG Road,25, Primrose Rd, Craig Park Layout, Sivanchetti Gardens, Bengaluru, India, 560025
